September 28, 2018
Hannah Brenner
Finding a balance between curating and creating

In a perfect world there would be an abundance of created content for your blog, but most of the time that just isn’t possible. Creating large amounts of custom blog posts is expensive and time consuming, not to mention difficult to keep up with during the busiest times of the year. Content curation is a great way to consistently add quality content to your website, especially when it is supplemented with created content. Forbes says it is all about finding a balance. “For larger organizations or those that require many layers of approvals before content can be shared on behalf of the company, curation often makes the most sense. That said, you should always create some of your own content, even if it’s only a blog post or two per month.”

How To Use Content Curation The Right Way

Content curation is one of the most misinterpreted tactics in marketing. Most organizations curate content in some form or another, but very few do it correctly. Before you put time and resources into content curation, be sure it is a fit for your business and develop a

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