November 29, 2019
Ryan Henry
How you can use psychology in your marketing strategy

Many successful principles of marketing can be traced back to one thing:

 

Psychology!

 

Understanding how the brain works and how people make decisions will help you make those conversions.

 

In this article, we will talk about using color and emotions to your advantage. 

 

Understanding color psychology

 

Colors are known to invoke certain feelings and emotions. 

 

Hubspot said, “When used in marketing, for example, different colors can impact the way buyers perceive a brand in ways that aren't always apparent, such as how certain hues can increase appetite.”

 

When choosing colors for your graphics, do a little research. Certain colors might perform better with certain genders, create a feeling of calmness, or even be associated with negativity. Choose colors that make sense for your branding and your goals. 

 

Call to their emotions

 

Sixth Factor made a good point when they said, “Big brands ride on the emotions wave for their advertisements because consumers relate to the brand better that way and they find a meaningful purpose for the product/products in their lives.”

 

Trying to reach consumer emotions could definitely lead to them making a purchase or remembering your brand.