January 11, 2019
Hannah Brenner
How to increase engagement on Instagram

If you want to increase engagement on your Instagram page, it's a good idea to check the statistics. Between the different types of posts, multiple images are shown to have 2.2% more engagement than single posts, but video posts perform 18.6% better than those multiple image posts. How do your caption lengths match up to other users? Marketing Profs said, "Some 31.7% of the posts analyzed had descriptions consisting of 300+ characters in length, 30% had descriptions between 150-300 characters in length, and 38.4% had descriptions under 150 characters in length."

Instagram Brand Benchmarks: Engagement, Hashtags & Emojis

Video posts garner 21.2% more engagement, on average, compared with image posts.About the research: The report was based on data from an analysis of more than 8.9 million posts made by 44,432 Instagram Business profiles between January 1 and September 30, 2018.

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