Instagram recently rolled out a new format for their app. They say it was meant to be tested with a small audience and unexpectedly affected more users than they intended. In this version of the app, all posts were like the story mode where you tap to make your way through them. The Verge said, "The new horizontal layout seems only to affect the main feed — tap into a user’s individual profile, and things will appear as they always have in the usual, vertically scrolling style." This didn't last very long – which is good because many users were very upset! Based on the negative reactions it's probably safe to say that Instagram has some work to do if they ever want to implement the horizontal feed.
Instagram briefly switched to a horizontal feed and people freaked out
Instagram has quietly started testing a horizontal feed for some users, a huge sideways shift from the vertically scrolling user experience that’s been the norm since the app launched.The new horizontal layout seems only to affect the main feed — tap into a user’sRead More