Instagram is changing in the age of influencers. Many influencers rely heavily on the Instagram platform, and many businesses are turning to influencer marketing. In response to this influx, Instagram is testing "creator accounts." USA Today reported, "Its goal is to give celebrities, artists and digital influencers more ways to connect with followers and business partners and analyze action on their account." While this won't affect business accounts directly, it will have an impact on influencer marketing as a whole! Have you considered using influencer marketing as advertising for your business?
Instagram reportedly testing 'creator accounts' for celebs, artists
The "creator account," currently being tested with some users, is expected to become available next year on the social network, according to a report published by The Hollywood Reporter on Wednesday.Creators are "an important part of our community," Ashley Yuki, an InsRead More