May 23, 2019
Hannah Brenner
Keep your customers using FOMO

Growing your business isn't all about finding new potential customers – it's also about keeping the ones you already reached.

Capitalizing on FOMO – the fear of missing out – is one way to do this.

Inc said, "The psychology of social proof ties closely with the fear of missing out. People want to make sure that they can obtain a product or service before it sells out, and this is especially true when they see other people enjoying the product they want." 

Try adding share buttons on your website and encouraging your customers to share about your product on social media!

How to Use Psychology Principles to Improve Your Customer Retention Rate

You can apply this same tactic to your products after a customer makes a purchase.You could tempt that customer to become a repeat customer by offering exclusive 'limited time' deals on your products.

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