February 22, 2022

Is There an SEO Bonus For Keyword-Based Domains?

Your domain is more than just a word or two in your URL. It's an integral part of your online identity.

You may be surprised to learn that there's no SEO bonus for having keywords in your domain. This was confirmed by Google's own John Mueller, as explained in this article by Search Engine Journal.

Instead of focusing on keywords, focus on picking a short and simple name that can survive changes and trends within your industry. Be sure to keep it consistent across all social media platforms so people can find you easily.

And if you're planning to change your domain name to reflect changes in your service offerings or a rebranding, make sure you have the tools in place to do so. At Cureight, we’re here to help guide you through changes such as this while protecting your traffic and rankings.