January 4, 2022

The Importance of Keyword Research for Driving Website Traffic

You've probably heard the term "keyword research" thrown around quite a bit within the context of SEO and digital marketing. Keyword research is one of the most important and often overlooked SEO strategies.

You may have the best website in the world, but if no one can find it, you’re not doing yourself any favors. By targeting the right keywords, you can drive more traffic to your site and improve your rankings on search engines.

In this blog post, we'll explain what keyword research is and how you can use it to your advantage. Let's get started.

What is Keyword Research?

Keyword research is the practice of finding keywords that are relevant to your business, determining how much competition there is for these keywords, and identifying which ones will drive the most traffic to your site.

Keyword research will allow you to identify and prioritize your website's content around keywords that can help you rank higher in searches for keywords that reflect your brand, products, or services.

Keyword intent is a critical component of keyword research. It’s important to consider what users are searching for and what you’re providing them with; the focus should be on providing them with information relevant to their search and fulfilling their intent.

The Importance of Keyword Research

Keyword research is beneficial for several reasons:

  • It can help you get more targeted traffic or more of the right kind of buyers onto your website
  • It can improve your click-through rate
  • It can lead to better conversion rates

Knowing which keywords to target can help you build a better online presence and improve your site's rankings in Google. It also allows you to create more effective content.

With this method, instead of writing blog posts or website copy based on what you think would be interesting or useful to readers — or what you assume will get the most clicks and shares — you can actually find out which types of content generate the best engagement and social sharing and target your content to users’ keyword intent.

The Value of Long-Tail Keywords

When you search on Google, you typically don't just type in one word. You usually type in a few words relevant to what you're looking for. In fact, almost 70% of searches contain four or more words. These types of longer, more specific keywords are called "long-tail keywords.”

The main reason long-tail keywords are perfect for your SEO strategy is that they tend to have less competition than shorter “head keywords.” When you rank well for long-tail keywords, you can take your business to the next level.

For example, one of your keywords may be "women's boots," which is a head term. It's not very specific, but it's highly competitive in the sense that you'll have to compete with thousands of websites targeting the same traffic.

Targeting long-tail keywords like "tall black suede women's ankle boots," on the other hand, is much more manageable. While it won't have as high of a volume in terms of monthly searches, your click-through rate would likely be much higher. Long-tail keywords will not only help you rank higher in search engines but also position yourself as a more authoritative site with better content, as you’re providing the searcher with exactly what they want – the long tail search query that matches their search intent.

Using Keywords to Drive Traffic and Leads

Without a strong SEO strategy in place, all of your content efforts could wind up going towards keywords that don't drive many clicks or conversions, and therefore won't help you reach your online marketing goals. Effective keyword research helps you build a stronger online presence, create content that search engines will be more likely to notice and engage with, and drive traffic back to your site.

At Cureight, our team has a strong track record of using keywords to drive traffic and leads for clients across various industries. We can help you build competitive keywords into your marketing strategy and ultimately improve your site's rankings on major search engines. Contact us today to learn more about our services and how we can help you achieve your goals.