7 Simple Ways to Supercharge Your Content Marketing Strategy
Content marketing provides three times the leads of paid search advertising, according to data from the Content Marketing Institute. Many businesses already understand the importance of a content strategy, dedicating resources to blogging and third-party publishing. Simply developing new content, though, is not the way to produce consistent results. The content is only one element of an overall strategy that will see shares across various platforms and a number of targeted leads. Using the following methods, it is possible to enhance your content marketing strategy and maximize results from everything you publish.
Stay Consistent with a Content Schedule
Individual articles or videos can find an audience or even go viral. However, the effect will quickly pass. It is important to stay consistent with your output, ensuring audiences are never waiting too long for new posts. Each new piece of content, as long as it maintains a high standard, will lead to additional interest and a growth in your brand awareness.
Don't Always Try and Promote Your Business
There can be a temptation to try and transition everything towards a product sale. However, it is possible to create great content without trying to sell your products or email list. Some marketers create valuable content that consumers can't get enough of. The business or entrepreneur becomes the go-to source in the industry, leading to their products naturally being consumed without pressure.
Don't Be Afraid to Take a Defined Position
Most industries will have disagreements about certain ideas, with audiences regularly debating a position. As a business, it may be tempting to remain neutral, with the fear that you will alienate potential customers. However, audiences typically respect authenticity and feel comfortable when they know where you stand. If there is a position that resonates with your business, don't be afraid to outline this within your content.
Give People a Reason to Share
A successful piece of content will be shared across social media and other industry blogs. However, you need to make it as easy as possible for sites to share it and offer something of value to them. Elements like infographics, charts, stats, quotable sections, and short videos allow people to add your content to their own posts, leading to increased brand awareness and a valuable backlink.
Repurpose Each Piece of Content
Most pieces of content can be repurposed across different formats, enabling you to reach multiple segments of the audience. An article, for example, can be turned into a short tutorial, outlining or expanding on the main topics. You could turn the basic pieces of information into an infographic or record a podcast that dives deeper into the subject matter. Content is consumed in many different ways, so it is useful if you can maximize the results from the initial work.
Use Data to Develop Content
You may have a good understanding of your audience, but it is easy to make errors or miscalculations. Thankfully, there are various tools that can give you a helping hand in content development. A tool like BuzzSumo can search for the best performing content in your niche, providing social media analysis of likes and shares. You should quickly be able to find patterns in the type of subjects that produce results, helping you to develop articles along similar lines.
Build Around Social Media
Social media can be more than just a way to amplify content; you can use social media to promote content, taking elements from posts to suit each platform. You could, for example, quote passages of an article on Twitter, use an image or infographic on Instagram, and a combination of each element on Facebook. Each of the social media sites can be used to showcase the content in a way that suits the platform.
Every online business should have a content marketing plan in place, but it is easy to squander resources on the wrong things. The content you develop should have a purpose, reaching the target audience you are trying to turn into customers. In many cases, though, it only takes some minor tweaks to a content strategy to radically improve results. With the right plan in place, it is then possible to continue providing audiences with the type of content that most resonates with them.