8 Awesome Tactics for Developing Blog Post Ideas
Whether you're an online business or a blogger, having a good supply of blog post ideas in your arsenal will definitely save you from the frustration that can come from trying to conjure up an idea for a post at the last minute. Not only that, but a lack of a blogging schedule can cause reader numbers to drop and ultimately affect your website's traffic. Let's explore some strategies that you can use to brainstorm new blog post ideas.
1. Stalk Your Social Media Followers
Well, sort of stalk them. Social media followers can offer you endless ideas on what to blog about. Spend a day or two looking at the profiles of some of your most active followers. Take note of any posts that can offer you insight into their lifestyles and daily challenges. This offers a great way to garner up ideas for targeted content that can result in high engagement rates with your online audience.
2. Read Opinion Pieces
Op-eds aren't going anywhere anytime soon, and what better way to get an idea about a new topic than to read someone else's opinion on it? Check out op-eds on sites like HuffPost, Medium, and The Muse to ponder new post ideas. Consider your viewpoint on the topic and use a different viewpoint to write about it. All of us have different perspectives, so this shouldn't be too challenging.
3. Engage in Past-Times
Think of your favorite hobbies or things to do when you're not working. Sometimes doing the things we love the most can help conjure up the best ideas and inspiration. Try keeping a notepad nearby when you indulge in your hobbies, and jot down any new ideas that may come to mind.
4. Re-Purpose Old Content
People, cultures, and technology are continuously evolving and changing with time. Why not use this to your advantage? Take a browse through some of your older posts and write about them in relation to present-day society. Are they still relevant? If not, what's changed?
5. Pick Up a Good Book
Who doesn't have an unread book lying around the house (or unread books on their Audible list)? If you don't, try checking out free book sources online or visit your nearest bookstore for a new read that may get your creative juices flowing.
6. Read Competitors' Blog Posts
Keeping tabs on what your competitors are posting is a great way to see how audiences are engaging with certain topics. Make a list of your top five competitors and take note of which blog posts have the most engagement (i.e., shares and comments), then create your own versions of the posts.
7. Go to an Event
Consider attending a local industry event to get new post ideas. This could even be just attending an online webinar related to your business. The insight that you'll receive from hearing others discuss your marketplace conditions or new industry research can definitely lead to new ideas.
8. Use Google Trends
Visit Google trends to get gather insights on what types of content and which news stories people are interested in at the moment. You can view searches by day, month, year, and location even, if you're up for checking out what's trending internationally. This can be a great way to come up with news high-jacking pieces to get more eyes on your post and find new SEO keywords for your content.
Try keeping a working list of at least 10-15 solid blog post ideas at all times. The longer the list, the more options you'll have if/when you need to create a blog post and only have a short window of opportunity to complete it.