Hannah Brenner Cureditor

Actionable Instagram Strategies for B2B

Instagram might not seem like the best tool for B2B marketing since it reaches individual users, but with the right strategy it can be successful! Social Media Examiner said, "With only 30% of B2B companies leveraging Instagram for content marketing, there’s plenty of room to stand out and reach your audience. While Instagram isn’t a sales-driving channel for B2Bs, it can help you strengthen your brand image and awareness." Use this platform to share your expertise, become a thought leader, and grow your reputation!

B2B Instagram Content: Tips and Tools for Marketers

Social Media Marketing

Industry Report

In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!Get this free report and never m

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Hannah BrennerCureditor

Facebook ads have been growing and changing a lot recently, and Instagram ads are next.

Marketing Land reported, "Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded content ad format since last year that allows brands to turn posts created by influencers into ads on the platform."

This is especially relevant for ecommerce sites because of the option to sell your items on Instagram. Boosting posts on the app that link directly to products could see a lot of success!

Is this a feature you would use?

Expect more Instagram branded content ad opportunities in 2019 - Marketing Land

The company has been testing a new branded content ad format since last year that allows brands to turn posts created by influencers into ads on the platform.“We got great feedback from the brands that participated that this ad product [...]
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Hannah BrennerCureditor

How do you create engaging Instagram stories? What is the appeal? 

Surprisingly, it's not all about being perfectly polished and professional. 

Social Media Examiner said, "Stories provide a way for you to become closer with your fans and followers, especially when you’re talking to your phone or a camera right in your face. The vertical video feels real and honest in a way that a lot of other video doesn’t." 

Stories are a great way to connect to your fans in a less formal way, so embrace it! Tell your story!


Creating Instagram Stories People Love to Watch

To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood.Jesse knows that people are on Instagram only for a short time so he tries to keep his videos as [...]
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Hannah BrennerCureditor

If you want to increase engagement on your Instagram page, it's a good idea to check the statistics. Between the different types of posts, multiple images are shown to have 2.2% more engagement than single posts, but video posts perform 18.6% better than those multiple image posts. How do your caption lengths match up to other users? Marketing Profs said, "Some 31.7% of the posts analyzed had descriptions consisting of 300+ characters in length, 30% had descriptions between 150-300 characters in length, and 38.4% had descriptions under 150 characters in length."

Instagram Brand Benchmarks: Engagement, Hashtags & Emojis

Video posts garner 21.2% more engagement, on average, compared with image posts.About the research: The report was based on data from an analysis of more than 8.9 million posts made by 44,432 Instagram Business profiles between January 1 and September [...]
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