Google Algorithm Updates
If you work in SEO, staying on top of Google's algorithm changes is absolutely vital! Here are some recent - and not recent changes you should be aware of.
Google's Penguin update made a splash in 2012 because it added to the importance - and quality - of backlinks!
The Pigeon update was all about local searches, helping those with physical locations that are trying to reach local customers.
Also, "Google Fred update was launched in March 2017. Its main aim was to lower the ranking of websites or web pages that content-wise added no value to users but were completely focused on aggressive monetization through advertisements."
Click the link for more notable algorithm updates!
11 Important Google Algorithm Updates Every SEO Professional Should Know
When will the Google algorithm changes happen? Honestly, we don't know. John Mueller from Google tweeted that there isn't necessarily a timeline. He also said, "In general, these are not penalties, so instead of just waiting, I'd recommend getting objective input from peers early on, eg by posting in a forum." We will keep you updated if we get any new information about changes happening or a more definitive timeline!
Google Says There Is No Time Frame For Algorithmic Changes To Take Effect
Interesting discussion on Search Engine Roundtable regarding a possible Google algorithm update this month. SEO tools are reporting both fluctuation in the 'SERP's weather' and that rankings have returned to their previous positions before the last update. We at Cureight have not seen any decline or dramatic increase in our clients traffic or positions to date. Have you experienced any traffic gains or losses over the past few days? Let us know.
Mid-November Google Search Algorithm Update Reversal Or Tweaks
The internet changes fast and SEO is no different! It might be hard to stay current with everything going on, but following Google's guidelines will pay off. One important change to note is that mobile speed is becoming increasingly important. Neil Patel's blog said, "It means that you need to have a functioning mobile site with content that matches your desktop site. This can be achieved with a responsive mobile site that dynamically updates content from desktop to mobile." For more important updates and changes, click the link!
The State of SEO: What the Latest Algorithm Updates and Reports Are Telling Us
Google's August 1 update, which some are calling the, "Medic update" has been rolled out. As said in Search Engine Land, "I collected over 300 domains from SEOs who said they were impacted and ran the results after manually categorizing all of them. I updated the results before publishing this story, and of the 325 submissions, almost half of them were in the medical and health space. As always, Google recommends making sure the content on your site is high quality and the website itself functions well for visitors. Have you seen any changes since the beginning of August in your site's performance?
Google’s Aug. 1 core algorithm update: Who did it impact, and how much?
Quick update - Google is speeding up some searches!
"VentureBeat reports Google is now speeding up some search queries by two-times by using Service Workers, a script that your browser runs in the background. Google said this currently only works on Chrome for Android running version 62 or up."
Google speeds up some searches by 2x with use of Service Worker and Chrome for Android
Google recently confirmed it's 'broad core algorithm update' with a message to companies that there is 'no fix' for pages but to focus on building great content. Our client's websites SEO visibility scores went up when this update happened and I am not surprised. To often people focus their SEO efforts on keywords and the company itself rather than users and what they are trying to solve. Building great content means being a resource for people so they can find all of the best answers in one place. This often means curating and sharing relevant content that others have written in addition to your own. Businesses solve problems for people and to build relationships online they need to help them understand the best way to solve it through content. By focusing on serving and helping your target audience you can stop worrying about Google and start enjoying growth.