Blogging Best Practices
What to all the best blogs have in common? The Content Marketing Institute went to find out.
They said, "Despite the challenges, brands and individuals have managed to engineer considerable success through carefully planned content strategies that owe just as much to data analytics, SEO, and UX as the desire for creative expression."
Simple navigation and a unique voice seem to be two of the most important factors. Some blogs have been able to establish themselves in saturated markets by really getting to know their target audience.
Click the link for more great tips on how you can stand out!
Here's What We Learned From 50 of the Most Popular Blogs
Content creation is fantastic! But it can sometimes get bogged down in the details and the process.
First, figure out how your client ticks. They have other things to worry about, so find the best way to tap into what works for them! For example, we created a tool with a simple approval process that's easy to use.
Also, make sure you have more than one contact for your clients. Does the approval person have a receptionist? Assistant? THey may be able to help.
Finally, as Search Engine Journal said, "If nothing is working, just ask! You’d be surprised what you can learn from asking plainly why they’re not approving content."
10 Tips to Get Your Content Reviewed & Approved Faster
Content doesn't have to work for you just once. It can work for you again and again! Here are some ways you could re-purpose those old blog posts.
You could take statistics from them and make a new infographic if the numbers are still relevant! You could also put them together to create an ebook. The best parks of them could be used on your social media channels or the content could be used for a podcast.
If the blog inspires you, write a spin off post! It could be about one topic from the article or refer back to it about how things have changed since that blog post was written.
As Marketing Insider Group said, "One single blog post can be repurposed into a variety of different formats and uses that can help you to widen your audience, improve your brand visibility, and even boost conversions."
6 Ideas for Repurposing Blog Content | Marketing Insider Group
Clickbait is a buzzword in the digital marketing space - but what does it really mean? To most, it's a negative term that has come to mean tricking someone to click on your page with a misleading title. However, the Content Marketing Institute reported, “While we often view clickbait negatively because it is associated with fake news and online hucksters, if your company has a solid product that can actually help consumers, getting people to your site by hook or crook isn’t such a bad thing.” Truthfully, your headline SHOULD spark interest and curiosity and "bait" people to click on your article! Just make sure you have relevant quality content for them once they click!
Shouldn’t Every Piece of Content Be Clickbait?
Starting a new blog from nothing can be very difficult - no doubt about it! There are so many decisions to make - what will the blog be about? What is the "voice" of the blog? What is the audience? Neil Patel recommends first choosing a big niche using Google Trends. His example was to find a niche bigger than digital marketing but smaller than nutrition. Then, expand your blog to multiple platforms! He also recommends an informal voice because, "People want to read stories. They want to be involved in a conversation, and the easiest way to do this is to use the words 'you' and 'I' within your blog posts." To summarize, create quality content for a defined audience with an informal tone. Click the link for more great advice!
If I Had to Start a Blog From Scratch, I Would…
Content is King, build it and they will come. Have you heard those sayings? There is absolutely some truth to them, but if your content isn't performing as well as you hoped it would, these could be the reasons why! Sticking to a content schedule is very important, Business.com recommends thinking about your blog the same way you would a magazine publication. Be consistent! They also said, "Don't create blog posts around keywords. Instead, create content that your ideal customer would be interested in, and then find the keywords to optimize the content."
5 Mistakes Causing Your Content Marketing Problems
Practical Ecommerce highly recommends a content hub and integrating SEO to connect with customers. Their guidelines for content creation say that content should be useful, informative, entertaining, or a mix of the three. They said, "Instead of trying to make the next viral video or breakout meme, focus on creating content that has real value for your target audience of potential customers." If you do that, you will already be on your way to better rankings. Content marketing and SEO are intertwined, each and great content will help you reach your SEO goals! Make sure the amazing content you are producing is accessible and easy to navigate to on your website.