Blogging Best Practices

Enjoy the latest blogging best practices written by our team of SEO experts who also curate and share blogging strategies from other industry leading content marketing and writing professionals.
Hannah BrennerCureditor

Clickbait is a buzzword in the digital marketing space - but what does it really mean? To most, it's a negative term that has come to mean tricking someone to click on your page with a misleading title. However, the Content Marketing Institute reported, “While we often view clickbait negatively because it is associated with fake news and online hucksters, if your company has a solid product that can actually help consumers, getting people to your site by hook or crook isn’t such a bad thing.” Truthfully, your headline SHOULD spark interest and curiosity and "bait" people to click on your article! Just make sure you have relevant quality content for them once they click!

Shouldn’t Every Piece of Content Be Clickbait?

David Ambrogio, SEO and content strategist at Online Optimism, offers a definition that touches on what the word clickbait connotes for many people – “any… Read More
Monica PiccininnoDirector of Operations

Starting a new blog from nothing can be very difficult - no doubt about it! There are so many decisions to make - what will the blog be about? What is the "voice" of the blog? What is the audience? Neil Patel recommends first choosing a big niche using Google Trends. His example was to find a niche bigger than digital marketing but smaller than nutrition. Then, expand your blog to multiple platforms! He also recommends an informal voice because, "People want to read stories. They want to be involved in a conversation, and the easiest way to do this is to use the words 'you' and 'I' within your blog posts." To summarize, create quality content for a defined audience with an informal tone. Click the link for more great advice!

If I Had to Start a Blog From Scratch, I Would…

From industry blogs to large sites like Entrepreneur and Business Insider… consider placing your best content elsewhere.But in the beginning, placing your best content on… Read More

How to Make Your Blog Posts More SEO-Friendly

In the 21st century, digital marketing has now become the backbone of business growth. In this regard, your ranking in a search result on Google or Bing is often a...
Ryan HenryPresident & Founder
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Hannah BrennerCureditor

Content is King, build it and they will come. Have you heard those sayings? There is absolutely some truth to them, but if your content isn't performing as well as you hoped it would, these could be the reasons why! Sticking to a content schedule is very important, recommends thinking about your blog the same way you would a magazine publication. Be consistent! They also said, "Don't create blog posts around keywords. Instead, create content that your ideal customer would be interested in, and then find the keywords to optimize the content."

5 Mistakes Causing Your Content Marketing Problems

Blogging is the best strategy to build awareness for a brand and generate leads. But it can be frustrating when you don't see any results… Read More
Monica PiccininnoDirector of Operations

Practical Ecommerce highly recommends a content hub and integrating SEO to connect with customers. Their guidelines for content creation say that content should be useful, informative, entertaining, or a mix of the three. They said, "Instead of trying to make the next viral video or breakout meme, focus on creating content that has real value for your target audience of potential customers." If you do that, you will already be on your way to better rankings. Content marketing and SEO are intertwined, each and great content will help you reach your SEO goals! Make sure the amazing content you are producing is accessible and easy to navigate to on your website. 

5 Tips for Better Content Marketing in 2019

The idea behind content marketing is simple enough. Create useful and engaging content so that folks will read it, watch it, love it, and ultimately… Read More