Branding Strategies & Tactics

Enjoy the latest branding strategies and tactics written by our team of SEO experts who also curate and share the most relevant branding insights from other content marketing and branding professionals.

Creating content on LinkedIn is a great way to build your personal brand, but there are some common mistakes that should be avoided. First, define your audience and don't stray too far from your message. If you're putting out content about drastically different topics without a clear connection between them it could leave your audience confused. Also, make sure your readers can really learn something from your content because that is what will keep them coming back. Motivational quotes might be alright once in a while, but typically readers don't want to see them all the time. A clear message, professional look, and quality informational content will go far!

Eight Content Creation Mistakes That Ruin Your Personal Brand On LinkedIn

You don't need to hire a professional videographer or photographer at the very beginning of your personal branding journey, but you can tweak a few small… Read More
Hannah BrennerCureditor

Have you ever heard of a brand bible? It may sound silly, but it's great to have a set of guidelines even when you're branding yourself. Ladders said, "From there, you can start putting it all into action. Lockdown a brand name, a mission statement, and an 'about me' section. Then, you can start building your content and get into a routine of posting. But it all starts with that brand manual." Once you've got a good start on your brand bible, find a niche and figure out what platforms fit your personal brand the best. 

The business of me: How to create your personal brand strategy

After deciding that she would create her own marketing agency, Whiting launched Fanfare Creative, a content creation and social media management agency, in 2016.Write your own brand… Read More
Hannah BrennerCureditor

Where do you start in creating a brand? What's your purpose, your draw? Forbes says four vital parts of the foundation are establishing trust, developing empathy, gathering information on the prospect, and positioning the product being marketed as a solution. Remember, your business is solving a problem and you need to let potential customers or clients know that. Forbes says you should really focus on setting yourself apart. They said, "This perspective on strategy drives to the heart of the matter for marketers and brand managers. It captures the inescapable need for differentiation."

A Health Checkup For Brand Strategy

Detractors scoff at brand strategy as too slow, too restrictive, and inherently disconnected from the rough and tumble, real world, real time ways of today’s… Read More
Monica PiccininnoDirector of Operations

Branding your business might sound intimidating and confusing, but it can be fun! It's also very important. Forbes reported, "With 81% of shoppers conducting online research before making a big purchase, the image your brand projects can make all the difference between getting their business or losing them to a competitor." Think hard about the basis of your brand - what problem do you solve and what are your values? Who is the customer you are trying to reach? Tell a story with your website and your content that customers can relate to.

Best Ways To Improve Your SEO And Why You Need To Do It

In today's hyperconnected world and highly competitive business environment, it's crucial for a business to be able to reach its target audience online with its… Read More
Hannah BrennerCureditor

Multi Channel Merchant writers were right on the money when they said, “One of the best ways to build your brand is with the creation of excellent content. This will help ensure you build trust in your brand while educating and entertaining your customers about your business and exactly what you do.” Focus your content on the type of buyer you want to reach and make yourself stand out from the competition. What makes you different? Why should they choose you over a competitor? Capitalize on it with the content you create and promote.

6 Tips to Brand Your Business Using Content

Although branding plays a vital role in business, content plays a major part in improving the brand’s image especially in the online world. Those days… Read More