Content Marketing News & Strategies

Get the latest content marketing news, strategies and tactics written by our team of SEO experts who also curate and share relevant content marketing updates from other industry leading experts.

Content Marketing: 7 Ways to Find a Fresh Angle for Well-Worn Topics

High-quality content is the lifeblood of effective content marketing, and a sustained campaign needs plenty of it. The problem is, not all business niches have an unlimited range of topics...
Ryan HenryPresident & Founder
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Keeping It Real: Content Marketing in the ‘Fake News’ Era

One of the strengths of content marketing is the symbiosis of pure information and the embedded message that is advantageous to the content marketer. It can be a great concept,...
Ryan HenryPresident & Founder
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How to Be Better Than Your Competitors: A 6-Step Plan

Proper research is the key to getting ahead of the competition, but most businesses overlook the importance of research. That means that any company willing to put the time and...
Monica PiccininnoDirector of Operations
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It's not too early to start thinking about content marketing trends for 2019. Forbes has a list of trends to watch for in the new year. The first is that content marketing is taking over the marketing field. Instead of something to do in addition to traditional marketing, it's absolutely becoming the main focus. As more businesses begin to focus their efforts on content marketing, there will be a stronger need for a solid strategy to set your business apart. Forbes also said customer success will be incredibly important because, "Now, companies need customers to get maximum value from their purchases to encourage word-of-mouth marketing and develop stronger relationships." 

5 Content Marketing Trends To Watch In 2019

And as content marketing continues to grow and our approaches to it become more mature, these five trends will shape the way companies (and their… Read More
http://www.forbes.com
Monica PiccininnoDirector of Operations

Edgy Labs created a list of ten metrics to know when analyzing content marketing. They said, "One of the most significant content marketing metrics that you should consider if you want to keep track of your efforts is demographics. Keep in mind that knowing who your target audience is is a crucial part of your marketing strategy." Other important metrics included bounce rate, unique visitors, and page views per visitor. Social metrics are also important in content marketing. Finally, look at leads generated because that is the end goal of marketing through content creation.

10 Content Marketing Metrics Every Marketer Should Measure

Content marketing metrics play an essential role in the success of a marketing campaign and in driving traffic to a website. But, what are these… Read More
http://edgylabs.com
Hannah BrennerCureditor

This article has some great information about organizing your website and being very intentional with your content. Is has examples of structure and site organization. They said, "Too many people fall into the trap of churning out blog content for the sake of it, without much thought and research, or without delivering on that research once it's been done." That's where search engine optimization comes in. Once the content has been written and is posting, it isn't done working for you! It can be refined and adjusted until it is reaching the right audience.

How to Explode Traffic with the Right Content

But if you do promotion right and have a relatively established website, there are a few things you can do with your content that can… Read More
http://www.searchenginejournal.com
Monica PiccininnoDirector of Operations

What is your goal for your business? Where do you want to go? HRD said, "According to the Smart Insights Managing Digital Marketing Report in 2017, 49 percent of businesses are doing digital marketing but without a solid strategy in place, while only 34 percent say their digital marketing strategy is integrated into their marketing strategy." Your brand's presence online should be fully representative of the brand you want to portray. Show off the best version of your company and watch your brand authority begin to grow. It's best to market with a clear message, digital or otherwise. 

Is your marketing strategy aligned with your business goals?

Marketing trends and predictions all point to the importance of agile strategies capable of responding to audience behaviour in real-time, and UK businesses agree that… Read More
http://www.thehrdirector.com
Monica PiccininnoDirector of Operations

What is content marketing? It's all around you. That great article you read about your industry the other day? That's right, it was most likely content marketing. The Content Marketing Institute defines it as, "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action." Content marketing relates to blogging, social media marketing, SEO, and so much more. When businesses are sharing content, they are creating leads, building their authority, and contributing to their SEO rankings.

What Is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience… Read More
http://contentmarketinginstitute.com
Hannah BrennerCureditor

If you are looking to reach a larger audience, written content can help you accomplish that. We have all zoned out while watching a video and absorbed only some of the information, but reading required focus and results in a higher retention rate. Customer Think said, "Most goal-oriented buyers prefer text-based content because it is more suitable than video content for addressing complex topics and communicating detailed or technical information." So, whether you are B2B or B2C, if you want to reach customers or clients that are ready to take action, written content is the way to go!

Written Content Still Matters in B2B Marketing

Unless you’ve been completely off the grid for the past several years, you’re well aware that the popularity of video content has exploded. eMarketer recently… Read More
http://customerthink.com
Hannah BrennerCureditor

If you want to learn more about content optimization, this article from Content Standard is a great resource. They said, "Fresh content is always important. However, there is a way to also integrate updating past content, especially when you’ve developed a robust content library through ongoing content marketing." They are right - while it is absolutely important to stay fresh and current with the latest news and topics, there is no reason why content you have already created can't keep working for you! Creating a strategy and a timeline is a the best way to go. 

Can a Content Optimization Strategy Give Your Content Marketing an Edge?

How can you build on content that's already hitting the mark, attracting traffic, and converting? Many brands are taking a new approach to proactive content… Read More
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