Content Best Practices

Get the latest content news and updates related to branding, creation, curation and engagment written by our team of SEO experts who also curate and share relevant content strategies from other industry leading content marketing experts.

Content Marketing: 7 Ways to Find a Fresh Angle for Well-Worn Topics

High-quality content is the lifeblood of effective content marketing, and a sustained campaign needs plenty of it. The problem is, not all business niches have an unlimited range of topics...
Ryan HenryPresident & Founder
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Hannah BrennerCureditor

Have you ever heard of a brand bible? It may sound silly, but it's great to have a set of guidelines even when you're branding yourself. Ladders said, "From there, you can start putting it all into action. Lockdown a brand name, a mission statement, and an 'about me' section. Then, you can start building your content and get into a routine of posting. But it all starts with that brand manual." Once you've got a good start on your brand bible, find a niche and figure out what platforms fit your personal brand the best. 

The business of me: How to create your personal brand strategy

After deciding that she would create her own marketing agency, Whiting launched Fanfare Creative, a content creation and social media management agency, in 2016.Write your own brand… Read More

Ready to start curating? Here are five steps to take! First, decide on the content. How much will you curate to stay balanced with your original content? Then decide on the categories you want to curate for based on keyword research. The next important step to take is to thoroughly research sources. Which ones align best with your brand message? Are they reliable? Then, figure out where you will share your content and continuously analyze your traffic results! Mia Liana said, "In summary, curating content for your enterprise blog boils down to understanding your audience, using the right tools and strategies and constantly analyzing your results."

5 Steps To Curating Content For Your Business Blog

This gives you future insights to re-strategize your blogging efforts towards the type of content that resonates best with your audience.In summary, curating content for… Read More
Monica PiccininnoDirector of Operations

Sometimes, psychology is all in the numbers. Alt Creative said, "Like with color, numbers have their psychological meaning. As marketers, knowing the meaning behind a given number can go a long way to allow you to effectively market your brand." For example, the number one is often associated with first place, or it can be used for scarcity marketing. Seven is definitely the favorite number of many people and is even connected to some religions. Odd numbers are often considered masculine and even - feminine. Look around you at the numbers you see in the world - are they random or are they intentional? 

How to Harness the Psychology of Numbers in Marketing - Alt Creative

Scarcity marketing is another way you can use the number one.One of the best ways to use the number ten is in lists. Read More

Keeping It Real: Content Marketing in the ‘Fake News’ Era

One of the strengths of content marketing is the symbiosis of pure information and the embedded message that is advantageous to the content marketer. It can be a great concept,...
Ryan HenryPresident & Founder
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Monica PiccininnoDirector of Operations

Consistent, regular content is great for your brand and for SEO. A common question is - if a competitor writes a great article, should I curate it? Web Designer Depot argues that you should. They said, "If you truly believe in your own product/service, that’s a hell of a power move. If your competitors respond in kind, that could be the start of some lovely cross-promotion." What do you think - could you benefit from curating a competitor's content? What would you think if they curated yours? Confidence in yourself and your business can certainly go a long way. 

5 Tips for Using Curation as a Content Strategy | Webdesigner Depot

You want to post links to things that other people have created that directly relate to your industry, product, and/or general subject matter.Heck, link to… Read More

How to Be Better Than Your Competitors: A 6-Step Plan

Proper research is the key to getting ahead of the competition, but most businesses overlook the importance of research. That means that any company willing to put the time and...
Monica PiccininnoDirector of Operations
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7 Basic Tips for Creating Pages Your Visitors and Google Will Love

These days, to stand a chance of ranking highly on Google's organic search engine results pages (SERPs), you can't use traditional search engine optimization (SEO) tactics, such as keyword use,...
Ryan HenryPresident & Founder
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Hannah BrennerCureditor

Where do you start in creating a brand? What's your purpose, your draw? Forbes says four vital parts of the foundation are establishing trust, developing empathy, gathering information on the prospect, and positioning the product being marketed as a solution. Remember, your business is solving a problem and you need to let potential customers or clients know that. Forbes says you should really focus on setting yourself apart. They said, "This perspective on strategy drives to the heart of the matter for marketers and brand managers. It captures the inescapable need for differentiation."

A Health Checkup For Brand Strategy

Detractors scoff at brand strategy as too slow, too restrictive, and inherently disconnected from the rough and tumble, real world, real time ways of today’s… Read More

It's not too early to start thinking about content marketing trends for 2019. Forbes has a list of trends to watch for in the new year. The first is that content marketing is taking over the marketing field. Instead of something to do in addition to traditional marketing, it's absolutely becoming the main focus. As more businesses begin to focus their efforts on content marketing, there will be a stronger need for a solid strategy to set your business apart. Forbes also said customer success will be incredibly important because, "Now, companies need customers to get maximum value from their purchases to encourage word-of-mouth marketing and develop stronger relationships." 

5 Content Marketing Trends To Watch In 2019

And as content marketing continues to grow and our approaches to it become more mature, these five trends will shape the way companies (and their… Read More
Hannah BrennerCureditor

Apple is getting involved with content creation! The Street reported, "Diversification is key, even at Apple Inc. While the company's ubiquitous iPhone is clearly its bread and butter, Apple has opportunities to bolster its bottom line through its services businesses, specifically content creation, according to an RBC Capital Markets research note on Monday, June 25." This just goes to show what an impact content has on business today! Plus, they just signed a deal with Oprah! It will be interesting to see how they leverage this and how it will impact the industry.

Apple's Next $10 Billion Frontier Is Content Creation

While the company's ubiquitous iPhone is clearly its bread and butter, Apple has opportunities to bolster its bottom line through its services businesses, specifically content… Read More
Hannah BrennerCureditor

Anyone that has experienced this can attest to it - writer's block is the worst! Practical Ecommerce came up with a list of ways to combat writer's block for SEO. They said, "The first way to break writer's block is to consult the foundational tool for SEO: keyword research. Since search queries reflect information that people want to know and products they want to buy, it's a natural tool to consult when you're not sure what to write next." You can also do some Google searches and read other content to get inspired. If you are still stuck, click the link for more ideas!

9 Ways to Break Your SEO Writer’s Block

You have a topic to write about and a blank page. You also have writer's block, that dreaded mental paralysis that accompanies a clean sheet… Read More
Monica PiccininnoDirector of Operations

Edgy Labs created a list of ten metrics to know when analyzing content marketing. They said, "One of the most significant content marketing metrics that you should consider if you want to keep track of your efforts is demographics. Keep in mind that knowing who your target audience is is a crucial part of your marketing strategy." Other important metrics included bounce rate, unique visitors, and page views per visitor. Social metrics are also important in content marketing. Finally, look at leads generated because that is the end goal of marketing through content creation.

10 Content Marketing Metrics Every Marketer Should Measure

Content marketing metrics play an essential role in the success of a marketing campaign and in driving traffic to a website. But, what are these… Read More
Hannah BrennerCureditor

There are many reasons why content marketing is a great choice for marketing your business. Your marketing budget is a big reason! Entrepreneur said, "Content marketing costs 62% less than outbound marketing, but generates 3x the leads." That statistic speaks for itself. Also, adding a blog to your website results in 434% more search engine-indexed pages. Conversion rates are higher, your brand authority grows, and this strategy is overall more efficient than most others. What are you waiting for? "Your customers will start treating your brand more like a trusted friend than an unavoidable annoyance, and have greater confidence in your offering and expertise."

How Content Marketing Can Help Your Company Do More For Less

If you still think content is more of a supporting act than the star of the show, think again. True, companies have been producing content… Read More
Monica PiccininnoDirector of Operations

When writing for SEO, always focus on the customer first. A paragraph full of keywords may seem great for optimization, but if it doesn't make sense or it isn't engaging it won't be read. Forbes reported, "Know your audience. It's not enough to create compelling copy - you must strive to create compelling copy that your readers value." Create interesting, eye catching headlines and always, always proofread! Remember, you can always go back and adjust things for optimization purposes. Focus first on the quality and the value of the content.

6 Ways Writers Can Master SEO Best Practices In 2018

Yes, it's a significant responsibility, particularly in our globally connected world where the search engine algorithms are constantly changing. However, going into the process armed… Read More
Monica PiccininnoDirector of Operations

Branding your business might sound intimidating and confusing, but it can be fun! It's also very important. Forbes reported, "With 81% of shoppers conducting online research before making a big purchase, the image your brand projects can make all the difference between getting their business or losing them to a competitor." Think hard about the basis of your brand - what problem do you solve and what are your values? Who is the customer you are trying to reach? Tell a story with your website and your content that customers can relate to.

Best Ways To Improve Your SEO And Why You Need To Do It

In today's hyperconnected world and highly competitive business environment, it's crucial for a business to be able to reach its target audience online with its… Read More
Hannah BrennerCureditor

Forbes reported a powerful statistic about search engine optimization and why it is so vital. They said, "With the front page of Google receiving 95% of all web traffic, while other pages receive 5% or even less, you really need your organization to rank as high as possible." You can improve your strategy with diverse content, content that promotes your authority, and consistency. SEO/content creation software like ours can help tremendously with these goals. Long-form content is great for rankings and long tail keywords really make a difference. Finally, make sure your content is easy to read, not technical and complicated.

Thinking Outside The Branding Box: 10 Creative Ways To Boost Business Exposure

To succeed, you may need to opt for more creative strategies to improve your brand image and how it is perceived by the public. Here… Read More
Hannah BrennerCureditor

This article has some great information about organizing your website and being very intentional with your content. Is has examples of structure and site organization. They said, "Too many people fall into the trap of churning out blog content for the sake of it, without much thought and research, or without delivering on that research once it's been done." That's where search engine optimization comes in. Once the content has been written and is posting, it isn't done working for you! It can be refined and adjusted until it is reaching the right audience.

How to Explode Traffic with the Right Content

But if you do promotion right and have a relatively established website, there are a few things you can do with your content that can… Read More
Monica PiccininnoDirector of Operations

Gary Vaynerchuk has a message - stay optimistic! The CEO of VaynerMedia thinks the internet represents opportunity and growth. On his blog he said, "When you're addicted to optimism, kindness, and positivity, your POV changes. When you choose empathy, gratitude, and perspective, nothing can stop you. It's 100% the way to win." This is not only a great strategy for your personal life, but could be applied to the online "voice" for your business as well! Keep it positive and focus on promoting what you do best.


Listen, If there is anything I could wish on you, more than my work ethic, or my energy, or my charisma, it would be the… Read More
Monica PiccininnoDirector of Operations

What is your goal for your business? Where do you want to go? HRD said, "According to the Smart Insights Managing Digital Marketing Report in 2017, 49 percent of businesses are doing digital marketing but without a solid strategy in place, while only 34 percent say their digital marketing strategy is integrated into their marketing strategy." Your brand's presence online should be fully representative of the brand you want to portray. Show off the best version of your company and watch your brand authority begin to grow. It's best to market with a clear message, digital or otherwise. 

Is your marketing strategy aligned with your business goals?

Marketing trends and predictions all point to the importance of agile strategies capable of responding to audience behaviour in real-time, and UK businesses agree that… Read More
Hannah BrennerCureditor

In a perfect world there would be an abundance of created content for your blog, but most of the time that just isn't possible. Creating large amounts of custom blog posts is expensive and time consuming, not to mention difficult to keep up with during the busiest times of the year. Content curation is a great way to consistently add quality content to your website, especially when it is supplemented with created content. Forbes says it is all about finding a balance. "For larger organizations or those that require many layers of approvals before content can be shared on behalf of the company, curation often makes the most sense. That said, you should always create some of your own content, even if it's only a blog post or two per month."

How To Use Content Curation The Right Way

Content curation is one of the most misinterpreted tactics in marketing. Most organizations curate content in some form or another, but very few do it… Read More