Content Best Practices
If you want to learn more about content optimization, this article from Content Standard is a great resource. They said, "Fresh content is always important. However, there is a way to also integrate updating past content, especially when you’ve developed a robust content library through ongoing content marketing." They are right - while it is absolutely important to stay fresh and current with the latest news and topics, there is no reason why content you have already created can't keep working for you! Creating a strategy and a timeline is a the best way to go.