Ecommerce Strategies, Best Practice & News

Get the latest Ecommerce news, strategies and best practices  from our team of SEO experts who also curate and share the most relevant content from industry leading Ecommerce marketing websites.
Monica PiccininnoDirector of Operations

When it comes to optimizing an Ecommerce store, there is a lot to consider! Alexa has a comprehensive checklist of 40 things you should look into when optimizing your online store. First on the list is a mobile friendly, responsive site because it's very possible your site is being visited more on mobile than desktop! Also, check your page loading speed and start using Google Analytics. It's also very important that you know your target audience inside and out. "Begin to get to know your audience by creating a buyer persona that dives deep into the demographic and psychographic details of your ideal audience. Knowing these details will help you identify the keywords most likely to attract your target buyers." Click the link for the whole checklist. 

Ecommerce SEO: A 40-Point Checklist to Optimize Your Online Store - Alexa Blog

How to Check Your Site for Duplicate Content: Use Alexa’s SEO Audit Tool as a duplicate content checker to scan your website copy.How to Check… Read More
http://blog.alexa.com
Monica PiccininnoDirector of Operations

The ecommerce industry holds so much potential to reap the benefits of search engine optimization. It's all about driving traffic to your site to make a sale. First on your list should be to work on your "EAT score" - Expertise, Authority, and Trustworthiness. Product videos and quality customer reviews can also go a long way in gaining customer trust and should be included on your site if possible. Overall they said, "If you look at all the successful ecommerce brands out there (aside from Amazon and eBay), the biggest common thread is that they produce and distribute stellar content." 

5 Ways Ecommerce Brands Should Approach Content Marketing

Using video across the entire scope of your ecommerce content marketing plan does a lot to solidify your brand voice and values, as well as… Read More
http://www.searchenginejournal.com

What's new in Ecommerce SEO? One big change is in voice search. This means that focusing on natural language will help you when people are searching using Alexa or Siri. Mobile shopping is also skyrocketing, so make sure your checkout process on mobile devices is seamless! Don't slack on user experience either. Testomato said, "A lower bounce rate will help your rankings, so keeping people on your site by providing them with a good experience is essential. Customer retention is the name of the game." SEO is essential for Ecommerce, so stay on top of these trends to stay on top of your game!

Why Ecommerce SEO Is Changing — And How to Stay Ahead - Testomato Blog

Another good way to make sure you are optimizing your content for voice search is to put a focus on questions.It also means making it… Read More
http://blog.testomato.com
Ryan HenryPresident & Founder

Redesigns are part of life when you work in Ecommerce. The internet is always changing, and you should be too if you want to keep up! When you do redesign, speaking to an SEO expert is always a good idea. Search Engine Journal said, "Redesigns can result in throwing away SEO authority and dumping search traffic. SEO should be a consideration throughout the redesign process from beginning to end." Definitely make sure your content is matching up between the old site and the new so that everything lines up! Click the link for a more in depth checklist.

Ecommerce Website Redesign: A Technical SEO Checklist

Communication between SEO professionals and developers is extremely important. SEO should be a consideration throughout the redesign process from beginning to end. Read More
http://www.searchenginejournal.com
Hannah BrennerCureditor

Do you want to start an ecommerce business? Here are a few things Entrepreneur thinks you should know first! After you decide what it is you want to sell, start with registering as an LLP and creating a business bank account. Then, pay careful attention to terms and conditions. "An e-commerce business needs to define clear ground rules for refunds, warranties with their customers for an efficient customer relationship and as a safeguard to disclaim all liability to the customers on part of the e-commerce businesses." Click the link for more technical and legal advice on getting started!

Ten Things You Need to Know to About Starting Your Own E-commerce Business

E-commerce is estimated to grow to $850 billion by 2020 in India and has been forecasted to grow the fastest in the Asia-Pacific region. A… Read More
http://www.entrepreneur.com
Hannah BrennerCureditor

The Ecommerce world is changing and evolving quickly, so here are some notable trends to keep you in the loop! First of all, if your business lends itself to Ecommerce and you have not made the jump yet, what are you waiting for? The industry is growing rapidly and more people are choosing to shop online! Make sure you do it in time for the holidays, too. "Ecommerce sales were at their highest between 4 and 5pm on Black Friday and 8 and 9pm on Cyber Monday."

Trends in Ecommerce and What They Mean for Your Business

SaleCycle recently released their report on 2017 Ecommerce statistics and it sheds an interesting light on the growth of online shopping. Here are just a… Read More
http://www.forbes.com
Hannah BrennerCureditor

Ecommerce is a promising and growing industry! If you're asking yourself what it takes to get a job in this field, here is some great information! Before jumping right into looking for open positions, take the time to define the skills you would like to use in your job. Then, start to research companies you are interested in working for! Once you have that narrowed down, start to look for jobs and market yourself. Practical Ecommerce said, "Write articles related to the job you want. If you want to be an ecommerce logistics manager, describe your zone skipping ideas in an article on LinkedIn, Medium, or your own blog."

How to Land a Great Ecommerce Job

Everyone's priorities are different. Every company is different. As evidence of this, career "experts" contradict each other all the time. Some advice will fit you;… Read More
http://www.practicalecommerce.com
Monica PiccininnoDirector of Operations

With SEO for E-commerce, it is important to focus on long-tail keywords. Search Engine Land said, "Many SEOs are still under the impression that long-tail keywords are simply longer keyword phrases, or keyword variations listed at the bottom of your keyword tools when you sort through traffic." Long tail keywords typically indicate that someone is searching with high intent making them a very valuable visitor to your website. At Cureight, we use keyword data from Google's Search Console to find those long tail keywords that help your content rank higher while converting more traffic into customers. 

How to build an e-commerce SEO strategy for large retailers

Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each. Read More
http://searchengineland.com
Hannah BrennerCureditor

In ecommerce, your website is your storefront. If it doesn't look great and function well, that could definitely impact your sales. Make sure your website is optimized for ecommerce - from the navigation and content to the backlinks. Business.com said, "Backlinks that come from high domain authority sites can be extremely beneficial for your own website's ranking, but if these links are not formatted correctly or lead to irrelevant pages (such as a generic homepage), it could lead to higher bounce rates." Mobile optimization is also vital because almost a quarter of ecommerce sales now happen on a mobile device! 

4 Reasons Why You Should Revamp Your E-Commerce Site

It's nearly impossible to devise a solution for dwindling e-commerce sales if you don't know the source of the problem. Here are four of the… Read More
http://www.business.com
Hannah BrennerCureditor

Your Google Analytics can actually help you plan inventory for your ecommerce business. Practical Ecommerce said, “Overestimating inventory needs can be costly. But underestimating can be costly, too — hurting revenue and profit. Just-in-time inventory preserves cash, reduces storage needs, and lowers the risk of loss.” Follow the link for detailed instructions on how you can use Google Analytics to analyze your website’s trends and predict patterns that will help you order inventory. Neat!

Use Google Analytics, Data Studio to Plan Inventory

Inventory planning is essential for merchants. Overestimating inventory needs can be costly. But underestimating can be costly, too — hurting revenue and profit. Just-in-time inventory… Read More
http://www.practicalecommerce.com