Content Engagement Strategies & Tactics
There are many reasons why content marketing is a great choice for marketing your business. Your marketing budget is a big reason! Entrepreneur said, "Content marketing costs 62% less than outbound marketing, but generates 3x the leads." That statistic speaks for itself. Also, adding a blog to your website results in 434% more search engine-indexed pages. Conversion rates are higher, your brand authority grows, and this strategy is overall more efficient than most others. What are you waiting for? "Your customers will start treating your brand more like a trusted friend than an unavoidable annoyance, and have greater confidence in your offering and expertise."