The Latest Google Updates
Google Search Console is changing this week. SEO Roundtable reported, "Google has posted the date of December 13, 2018 as the date they will be removing some of the old Google Search Console reports. The reports are already replaced by similar reports in the new Google Search Console." On the list of things that will be changed is Search Analytics, Links to Your Site, Internal Links, Manual Actions, Mobile Usability, and Index Status. We will report back when the changes are made and continue to keep you updated!
Google Shutting Down Many Old Search Console Reports December 13th
There is constant conversation these days about mobile first indexing because Google has said they are moving that way. However, that doesn't mean it is happening overnight. SEO Roundtable reported, "I keep getting asked if Google is now done migrating sites to the mobile first indexing process. The answer is no, there are many sites, including this one, that has not been migrated yet. Google said many times it can take years and years for it to happen." John Mueller once again took to twitter to confirm that all the sites have not been moved over. So, what do you do? Make sure that both your mobile site and your desktop site are in tip-top shape so you are covered either way.
Google: Not All Sites Were Moved Yet To Mobile First Indexing
Google has posted an update about search analytics. In Google Search Console it now says, "Important: This report will soon be replaced by the new Performance Report . Please update your links to point to the new report." What does this mean? According to John Mueller, there will be a replacement report and it will contain all of the information you've been using already, presumably just in a different format. There is no official release date yet, but we will let you know when the changes happen!
Google Search Console To Replace Search Analytics With Performance Report
Interesting discussion on Search Engine Roundtable regarding a possible Google algorithm update this month. SEO tools are reporting both fluctuation in the 'SERP's weather' and that rankings have returned to their previous positions before the last update. We at Cureight have not seen any decline or dramatic increase in our clients traffic or positions to date. Have you experienced any traffic gains or losses over the past few days? Let us know.
Mid-November Google Search Algorithm Update Reversal Or Tweaks
Google recently added some new features to its search console. Search Engine Roundtable reported, "Google has added to the Google Search Console performance reports a filter under the 'search appearance' filter for both event listings and event details. This is a new filter to help you see how well your event markup is performing in search." For now, this feature is only available in three countries - the US, UK, and India. If your business is heavily involved in events, this feature could definitely be useful! Click the link to learn more or go check it out in Google Search Console.
Google Search Console Performance Reports Adds Event Listings & Detail Filters
Google's algorithms are good, but they can make mistakes! Their reverse image search mistook a cat with its head at an odd angle for a crow. A tweet about the mistake went viral and said, "“This picture of a crow is interesting because it's actually a cat.” Check out the image for yourself! Were you initially fooled? Have you experienced something similar with Google's reverse image search?
Optical illusion of a cat or crow TRICKS Google reverse search algorithm
The internet changes fast and SEO is no different! It might be hard to stay current with everything going on, but following Google's guidelines will pay off. One important change to note is that mobile speed is becoming increasingly important. Neil Patel's blog said, "It means that you need to have a functioning mobile site with content that matches your desktop site. This can be achieved with a responsive mobile site that dynamically updates content from desktop to mobile." For more important updates and changes, click the link!
The State of SEO: What the Latest Algorithm Updates and Reports Are Telling Us
If your organic traffic numbers are dropping instead of going up, there is definitely a problem. However, don't panic! There are ways to reverse that trend! First, check the simple website performance, because a kink there could definitely make an impact. Then look for a Google penalty because that can cause a dramatic drop. If that still doesn't solve the problem, head over to Google Search Console. B2C said, "As difficult as Google algorithms can be, they are always very clear about what they want from a website. You need to religiously adhere to their guidelines and also implement their feedback for enhanced search performance."
How to Fix Organic Traffic Dropping in 5 Simple Steps
What's in the new version of Google Search Console? Three new features! The mobile usability report can now be used in the new version. Search Engine Land reported you are also able to, "Manage users and permissions directly in the new Google Search Console. Previously, you were only able to do this within the old version." Finally, you can also validate ownership and add sites in this new version, not just the old one. Time to give it a try!
New Google Search Console adds mobile usability report, manage users & adds site features
Google's August 1 update, which some are calling the, "Medic update" has been rolled out. As said in Search Engine Land, "I collected over 300 domains from SEOs who said they were impacted and ran the results after manually categorizing all of them. I updated the results before publishing this story, and of the 325 submissions, almost half of them were in the medical and health space. As always, Google recommends making sure the content on your site is high quality and the website itself functions well for visitors. Have you seen any changes since the beginning of August in your site's performance?
Google’s Aug. 1 core algorithm update: Who did it impact, and how much?
Quick update - Google is speeding up some searches!
"VentureBeat reports Google is now speeding up some search queries by two-times by using Service Workers, a script that your browser runs in the background. Google said this currently only works on Chrome for Android running version 62 or up."
Google speeds up some searches by 2x with use of Service Worker and Chrome for Android
When trying to connect with your customers, your value proposition should line up with what your customers respond to. You can actually use Google Analytics to help you fine tune that. Practical Ecommerce said, "Data from Google Analytics can be enlightening. It may confirm that the company’s customers align with the value proposition, but it may also identify reasons to adjust strategy." Look up your target demographics and measure how your value prop lines up. Click the link for more detailed information on how to use these analytics to your advantage and learn from them!
Use Google Analytics to Fine-tune Your Value Proposition
Privacy policies are outlined but who actually ever reads them. If you are one of the few you would know that turning off your Location History is not suffice for Google to stop following you. "It seems pretty sneaky to me that Google continues to store location data, unless you both disable "Location history" and "Web & App Activity." Storing location data offers big opportunities for marketers to further target their audience.
Google tracks users who turn off location history
Google recently confirmed it's 'broad core algorithm update' with a message to companies that there is 'no fix' for pages but to focus on building great content. Our client's websites SEO visibility scores went up when this update happened and I am not surprised. To often people focus their SEO efforts on keywords and the company itself rather than users and what they are trying to solve. Building great content means being a resource for people so they can find all of the best answers in one place. This often means curating and sharing relevant content that others have written in addition to your own. Businesses solve problems for people and to build relationships online they need to help them understand the best way to solve it through content. By focusing on serving and helping your target audience you can stop worrying about Google and start enjoying growth.
Google Medic Update: What You Can Do To Fix Your Rankings
Like it or not these tech giants are gather as much data as possible to help them segment audiences and therefore make more money. The simple fact that they can track you and where you are going allows them to start understanding patterns about your behaviors. This article deep dives into this issue and gets specific on how the tracking works and how to turn it off.
This reminds me of a great Ted Talk I listened too a while back: Your Phone Company Is Watching - good information to know!
How to track where Google's tracking you
Cool to see how AI can be used to help people eat well and stay fit! With that said it's scary to think about how much data we're allowing Google to have about our lives and habits!