Google in the News
If you are trying to work on your search engine optimization, it's important to keep current with statistics about Google!
The graph speaks for itself - Google is in charge.
Search Engine Journal reported, "Google accounted for 96% of all US mobile organic search visits in the fourth quarter of 2018." Mobile search is huge, making up 61% of organic search visits, showing a growth of 12%!
Yahoo, Bing, and DuckDuckGo are still far behind!
Google Produced 96% of US Mobile Search Visits in Q4 2018 - Search Engine Journal
Tools like Google Search Console and Google Webmaster can play a significant part in growing your business. The analytics you can access can give you incredible insight into your audience and your website's performance. This is especially true with mobile performance, which is playing an increasingly more important role in deciding search ranking. If you are making a concentrated effort to maximize your leads and conversions, give Google's tools a try. In today's web driven world, it could make all the difference in your business growth!
How Google Webmaster & Search Console Services Can Contribute In Your Business Growth?
There is constant conversation these days about mobile first indexing because Google has said they are moving that way. However, that doesn't mean it is happening overnight. SEO Roundtable reported, "I keep getting asked if Google is now done migrating sites to the mobile first indexing process. The answer is no, there are many sites, including this one, that has not been migrated yet. Google said many times it can take years and years for it to happen." John Mueller once again took to twitter to confirm that all the sites have not been moved over. So, what do you do? Make sure that both your mobile site and your desktop site are in tip-top shape so you are covered either way.
Google: Not All Sites Were Moved Yet To Mobile First Indexing
Google's algorithms are good, but they can make mistakes! Their reverse image search mistook a cat with its head at an odd angle for a crow. A tweet about the mistake went viral and said, "“This picture of a crow is interesting because it's actually a cat.” Check out the image for yourself! Were you initially fooled? Have you experienced something similar with Google's reverse image search?
Optical illusion of a cat or crow TRICKS Google reverse search algorithm
If your organic traffic numbers are dropping instead of going up, there is definitely a problem. However, don't panic! There are ways to reverse that trend! First, check the simple website performance, because a kink there could definitely make an impact. Then look for a Google penalty because that can cause a dramatic drop. If that still doesn't solve the problem, head over to Google Search Console. B2C said, "As difficult as Google algorithms can be, they are always very clear about what they want from a website. You need to religiously adhere to their guidelines and also implement their feedback for enhanced search performance."
How to Fix Organic Traffic Dropping in 5 Simple Steps
Privacy policies are outlined but who actually ever reads them. If you are one of the few you would know that turning off your Location History is not suffice for Google to stop following you. "It seems pretty sneaky to me that Google continues to store location data, unless you both disable "Location history" and "Web & App Activity." Storing location data offers big opportunities for marketers to further target their audience.
Google tracks users who turn off location history
Like it or not these tech giants are gather as much data as possible to help them segment audiences and therefore make more money. The simple fact that they can track you and where you are going allows them to start understanding patterns about your behaviors. This article deep dives into this issue and gets specific on how the tracking works and how to turn it off.
This reminds me of a great Ted Talk I listened too a while back: Your Phone Company Is Watching - good information to know!
How to track where Google's tracking you
Cool to see how AI can be used to help people eat well and stay fit! With that said it's scary to think about how much data we're allowing Google to have about our lives and habits!