Instagram Strategies, Best Practice & News

Enjoy our Instagram news, strategies and tactic updates written by our team of SEO experts who also curate and share the most popular Instagram marketing tactics from industry leading websites.
Hannah BrennerCureditor

If you want to increase engagement on your Instagram page, it's a good idea to check the statistics. Between the different types of posts, multiple images are shown to have 2.2% more engagement than single posts, but video posts perform 18.6% better than those multiple image posts. How do your caption lengths match up to other users? Marketing Profs said, "Some 31.7% of the posts analyzed had descriptions consisting of 300+ characters in length, 30% had descriptions between 150-300 characters in length, and 38.4% had descriptions under 150 characters in length."

Instagram Brand Benchmarks: Engagement, Hashtags & Emojis

Video posts garner 21.2% more engagement, on average, compared with image posts.About the research: The report was based on data from an analysis of more… Read More
Hannah BrennerCureditor

Instagram recently rolled out a new format for their app. They say it was meant to be tested with a small audience and unexpectedly affected more users than they intended. In this version of the app, all posts were like the story mode where you tap to make your way through them. The Verge said, "The new horizontal layout seems only to affect the main feed — tap into a user’s individual profile, and things will appear as they always have in the usual, vertically scrolling style." This didn't last very long - which is good because many users were very upset! Based on the negative reactions it's probably safe to say that Instagram has some work to do if they ever want to implement the horizontal feed. 

Instagram briefly switched to a horizontal feed and people freaked out

Instagram has quietly started testing a horizontal feed for some users, a huge sideways shift from the vertically scrolling user experience that’s been the norm… Read More
Hannah BrennerCureditor

Instagram is changing in the age of influencers. Many influencers rely heavily on the Instagram platform, and many businesses are turning to influencer marketing. In response to this influx, Instagram is testing "creator accounts." USA Today reported, "Its goal is to give celebrities, artists and digital influencers more ways to connect with followers and business partners and analyze action on their account." While this won't affect business accounts directly, it will have an impact on influencer marketing as a whole! Have you considered using influencer marketing as advertising for your business?

Instagram reportedly testing 'creator accounts' for celebs, artists

The "creator account," currently being tested with some users, is expected to become available next year on the social network, according to a report published by… Read More
Hannah BrennerCureditor

Instagram might not seem like the best tool for B2B marketing since it reaches individual users, but with the right strategy it can be successful! Social Media Examiner said, "With only 30% of B2B companies leveraging Instagram for content marketing, there’s plenty of room to stand out and reach your audience. While Instagram isn’t a sales-driving channel for B2Bs, it can help you strengthen your brand image and awareness." Use this platform to share your expertise, become a thought leader, and grow your reputation!

B2B Instagram Content: Tips and Tools for Marketers

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers… Read More

Do you want to open up an Instagram page for your business? Let's start from the beginning. This link will walk you through the steps of creating a profile and setting it up. It contains everything you need to know about notifications, uploading photos, tagging others, and using the story feature. Hubspot said, "It's a phenomenal platform for investigating what other brands are doing -- for instance, Nike uses the Instagram Stories feature to promote inspirational athlete stories you won't find anywhere else." Once you're all set up, learn more by checking out our other blog posts about growing a following and how to tailor your account for your business! 

How to Use Instagram: A Beginner's Guide

When you post an image to Instagram, you have the option to share it on other social media accounts, like your Facebook or Twitter.Instagram's Stories… Read More
Hannah BrennerCureditor

The first thing visitors see when they click on your Instagram profile is your profile picture and your bio. Do they accurately represent your brand and the message you want to portray? Business 2 Community says, "It needs to quickly and clearly explain what you're all about so that you gain as many relevant followers as possible." Emojis are also a good idea because they draw the eye and some attention, but don't overdo it and risk looking tacky. Include important information so potential customers or clients can contact you easily or find out what time your store opens.

12 Steps to Optimize Your Instagram Profile for Business

The volume of business profiles already out there shouldn't be off-putting - it shows that Instagram is a rapidly expanding marketing platform with proven results… Read More