Instagram Strategies, Best Practice & News
Instagram might not seem like the best tool for B2B marketing since it reaches individual users, but with the right strategy it can be successful! Social Media Examiner said, "With only 30% of B2B companies leveraging Instagram for content marketing, there’s plenty of room to stand out and reach your audience. While Instagram isn’t a sales-driving channel for B2Bs, it can help you strengthen your brand image and awareness." Use this platform to share your expertise, become a thought leader, and grow your reputation!
B2B Instagram Content: Tips and Tools for Marketers
Do you want to open up an Instagram page for your business? Let's start from the beginning. This link will walk you through the steps of creating a profile and setting it up. It contains everything you need to know about notifications, uploading photos, tagging others, and using the story feature. Hubspot said, "It's a phenomenal platform for investigating what other brands are doing -- for instance, Nike uses the Instagram Stories feature to promote inspirational athlete stories you won't find anywhere else." Once you're all set up, learn more by checking out our other blog posts about growing a following and how to tailor your account for your business!
How to Use Instagram: A Beginner's Guide
The first thing visitors see when they click on your Instagram profile is your profile picture and your bio. Do they accurately represent your brand and the message you want to portray? Business 2 Community says, "It needs to quickly and clearly explain what you're all about so that you gain as many relevant followers as possible." Emojis are also a good idea because they draw the eye and some attention, but don't overdo it and risk looking tacky. Include important information so potential customers or clients can contact you easily or find out what time your store opens.