Local SEO Strategies, Best Practice & News
Why does local search matter in SEO? It helps you connect to potential customers or clients in your direct area. This is especially helpful for those that have a storefront or provide a service in person. In that case, your target audience is truly those in your immediate area! So how do you work on your local SEO? Genius Ecommerce says, "There are three key factors: how close you are to the location of the searcher, how relevant you are to the search query and what other customers are saying about your products or services." Some strategies are to include your location throughout your website and post on Google My Business.
Why is Local Search and SEO Important? - Genius Ecommerce
Which types of content work best for local SEO? Search Engine Journal has a list of a few great options, one of which is landing pages! It's often a good idea to create a landing page on your website for each of your locations, or a state/regional page when applicable. FAQ pages are also great for local SEO and can sometimes even get you a featured snippet of Google! Have you ever tried creating "locals only" specials for your business? Search Engine Journal says, "By offering a location-specific discount, you’re appealing to your local audience. You’re making them feel special." Finally, local event content on your website is a fantastic way to try and improve your local SEO.
9 Types of Content That Will Help Your Local SEO
Are you under the impression that if you break any of Google's guidelines your ranking will suffer? Those are actually pretty common misconceptions about local SEO. Search Engine Land says while you could get a soft suspension or suspension for breaking guidelines, "What does not exist is some type of algorithmic method Google uses to diminish the ranking of listings that violate their guidelines. Google does this for organic search (manual penalties), but not for the local results." Click the link for more information about common misconceptions. You might be surprised!