Marketing Psychology Strategies
Marketing and psychology are deeply connected, and marketers can learn a lot from studies that have been conducted!
For example, Regan’s Reciprocity Experiment showed us that, "If you provide something of value to your customers or your website visitors, they will be far more likely to provide you with their business in return."
Kahneman’s Framing Experiment taught us that context is really important and Zajonc’s Mere Exposure Study proved the power of brand exposure. There's a reason those Superbowl ad slots are so expensive!
What psychology have you used in your marketing strategies?
6 Psychology Studies with Marketing Implications
A pair of brothers think they found the best formula for making viral content. The Heath brothers say there are six factors to making a content what they call "sticky."
To be sticky the content has to be simple, unexpected, concrete, credible, emotional, and story-driven. Hubspot said, "They compete against an endless supply of videos all screaming for attention, but they can slice through the clutter, resonate emotionally with viewers, and are actually considered valuable pieces of content."
Click the link to see some videos of this technique in action!
The Psychology Behind Viral Marketing Videos
Why market free shipping? There are psychological reasons why free shipping is a good idea and they have to do with retention. Jeff Bullas said, "Free shipping is a great incentive for acquiring new customers as well as retaining old ones. It can go a long way to encourage your customers to remain loyal to your brand. And customer retention only comes from loyalty." It has also become an expectation due to large retailers like Amazon offering free, fast shipping. If you want to play into the psychology of keeping your customers around, consider offering free shipping!
The Psychology Of Free Shipping and How It Drives Customer Retention
Sometimes, psychology is all in the numbers. Alt Creative said, "Like with color, numbers have their psychological meaning. As marketers, knowing the meaning behind a given number can go a long way to allow you to effectively market your brand." For example, the number one is often associated with first place, or it can be used for scarcity marketing. Seven is definitely the favorite number of many people and is even connected to some religions. Odd numbers are often considered masculine and even - feminine. Look around you at the numbers you see in the world - are they random or are they intentional?
How to Harness the Psychology of Numbers in Marketing - Alt Creative
Gary Vaynerchuk has a message - stay optimistic! The CEO of VaynerMedia thinks the internet represents opportunity and growth. On his blog he said, "When you're addicted to optimism, kindness, and positivity, your POV changes. When you choose empathy, gratitude, and perspective, nothing can stop you. It's 100% the way to win." This is not only a great strategy for your personal life, but could be applied to the online "voice" for your business as well! Keep it positive and focus on promoting what you do best.
CHEERING FOR OPTIMISM AND THE INTERNET
Trust and authority are key when trying to grow a brand. Pay attention to any reviews online because consumers will consider them before making a purchase. Another good thing to look into would be cause marketing. Econtent said, "Cause marketing, in a nutshell, is a corporate responsibility to support a social movement or purpose. A study conducted by Cone/Porter Novelli found that 77% of consumers feel stronger emotional connections with purpose-driven companies over traditional ones--making this an incredibly powerful psychological marketing tactic." Finally, create an online presence that comes off more as a person than a brand. If your business was a person, what would they be like? Funny? Serious? Think about it, and explore the possibilities!
3 Psychological Levers to Strengthen Consumer Confidence with Content Marketing
Do kids know anything about SEO? Probably not, but they do search on Google and we can absolutely learn from their thought processes. Google told some children to use the search box and find out what dolphins eat. What they found was interesting - some kids chose to look for pictures of dolphins eating and discern for themselves what the dolphin eats based on photos rather than reading text. Moz noted that, "Some common misconceptions they found some kids thought that the search suggestions, so the drop-down as you start typing, were the answers, which is bit problematic." What is your search style? How do you problem solve when you're not finding the answers you want? What problems might your potential leads have when searching for your business?