SEO Strategies, News & Tactics

Enjoy our SEO news, strategies and tactic updates written by our team of SEO experts who also curate and share the most relevant  content from industry leading SEO marketing websites.
Hannah BrennerCureditor

What is the difference between a head keyword and a long tail keyword? Yoast says, "The head keyword is a general term lots of people write about. A long tail keyword is a more specific topic or a subtopic of the head term." Long tail keywords are great when trying to reach a specific audience. Once you narrow down and find the perfect niche for your business long tail keywords can help you rank well within it. Conversions are often higher when you reach a niche audience as well! Using a healthy mix of head keywords and long tail keywords is a winning strategy!

SEO basics: What are long tail keywords? • Yoast

A long tail keyword is a more specific topic or a subtopic of the head term.An examples of a long tail keyword could be: [educational… Read More
http://yoast.com
Monica PiccininnoDirector of Operations

What tactics should you use to rank better in Canada? Synmek said, "Every local area in Canada has their specific business directories associated with it. It is a good idea to find all of those opportunities for being listed in these directories and make sure you get listed in all of them. This can help to boost your site rankings because it helps Google to see that you are there and that you are a real business." Also, no matter where you are make sure your website is mobile friendly and that your load speed is up to par. Click the link for more great tips!

Best SEO Tactics To Rank Your Website in Canada | Synmek

Search Engine Optimization or SEO is one of the most effective forms of marketing available for small businesses today as over 97% of people start… Read More
http://synmek.com

Surprising SEO Tactics That Google Doesn’t Support

As a marketing professional or a site owner, it can be difficult to perfect your SEO strategy. The rules seem to change constantly, and there are always new algorithm updates...
Monica PiccininnoDirector of Operations
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Monica PiccininnoDirector of Operations

When it comes to optimizing an Ecommerce store, there is a lot to consider! Alexa has a comprehensive checklist of 40 things you should look into when optimizing your online store. First on the list is a mobile friendly, responsive site because it's very possible your site is being visited more on mobile than desktop! Also, check your page loading speed and start using Google Analytics. It's also very important that you know your target audience inside and out. "Begin to get to know your audience by creating a buyer persona that dives deep into the demographic and psychographic details of your ideal audience. Knowing these details will help you identify the keywords most likely to attract your target buyers." Click the link for the whole checklist. 

Ecommerce SEO: A 40-Point Checklist to Optimize Your Online Store - Alexa Blog

How to Check Your Site for Duplicate Content: Use Alexa’s SEO Audit Tool as a duplicate content checker to scan your website copy.How to Check… Read More
http://blog.alexa.com
Monica PiccininnoDirector of Operations

There are a few SEO techniques that can help tremendously when starting your business. We say it all the time, but it is incredibly important to remember that quality content comes first. "Google pays attention to such things as the relevance and quality of your content, and rewards websites that are regularly updates with quality content, above websites that aren’t." Don't try to trick the system by overloading your content with keywords - it won't work. Outsourcing to the professionals is a great idea, especially because SEO can be really time-intensive. Finally, remember to stay updated because Google is constantly changing their algorithms and standards. 

4 Basic SEO Principles That All Entepreneurs Should Keep in Mind

Content is king, focus on quality content first and foremost People often think about SEO in terms of complex tricks and procedures that will magically… Read More
http://takeitpersonelly.com

These 5 SEO Secrets Are Bound To Boost Your Page Rank

Search engine optimization can be a tricky field sometimes. You might find yourself writing a top-notch article on a trending topic only to find yourself with little views. The rules...
Ryan HenryPresident & Founder
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Hannah BrennerCureditor

SEO is constantly changing, so if you're still using these outdated tactics it's time to revamp your strategy! Focusing on keywords over engagement is a common mistake, loading your page with keywords is no longer the best option. Torque said, "Google is making a big push toward tracking user engagement and employing that information for ranking pages." Exact match domains are also outdated, and can make your page look less trustworthy. Staying away from spam commenting or spam appearances and building your reputation as a trustworthy, legitimate website is the best SEO choice!

5 SEO Tactics That No Longer Work and That You Need to Retire

http://torquemag.io

10 Voice Search SEO Tips to Boost Your Site’s Rankings & Organic Traffic

Search engines have evolved since their early days of the 1990s. No longer are users forced to type their query into a search box. Thanks to voice search, users can...
Ryan HenryPresident & Founder
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Hannah BrennerCureditor

Search engine optimization can be a learning process, but you can learn from mistakes others have made! Keyword research is one place you can go wrong. Take your time to get it right! Best in AU said, "It shouldn't be rushed and needs to be flexible, meaning you can change your list at any time. You need to have a solid mix of competitive and non-competitive keywords, as well as hort and long-tail keywords." Once you have your keywords pay attention to the technical SEO. This tends to be something that gets overlooked or pushed off, but it's very important! Finally, don't get sucked into keyword stuffing, it doesn't work anymore!

5 of the Most Basic SEO Mistakes People Still Make

Take a look below at some of the most common SEO mistakes people make: Many people tend to put off implementing an SEO strategy for… Read More
http://bestinau.com.au

How to Outrank Your Competitors on Google and Dominate the SERPs

With Google accounting for more than 90 percent of the global search engine market, according to StatCounter, it's essential that you optimize your business's website to rank high in Google's...
Ryan HenryPresident & Founder
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Monica PiccininnoDirector of Operations

Mobile-first indexing has been a huge change in the SEO world, so make sure your mobile site is in tip-top shape! Google has prioritized mobile, which means your mobile site is the one that will primarily be crawled and indexed. However, your desktop site will still be taken into consideration. Digital Branding Institute said, "Your desktop site will still be indexed if you do not have a mobile site or your mobile site does not reflect your SEO strategy. However, your rank will likely fall as mobile-friendly sites rise, meaning that fewer and fewer people will see your content when they make search queries." Click the link for some steps you can take to optimize your website for mobile!

What Google’s “Mobile-First Indexing” Update Means for Your SEO Strategy – Digital Branding

http://digitalbrandinginstitute.com
Monica PiccininnoDirector of Operations

The ecommerce industry holds so much potential to reap the benefits of search engine optimization. It's all about driving traffic to your site to make a sale. First on your list should be to work on your "EAT score" - Expertise, Authority, and Trustworthiness. Product videos and quality customer reviews can also go a long way in gaining customer trust and should be included on your site if possible. Overall they said, "If you look at all the successful ecommerce brands out there (aside from Amazon and eBay), the biggest common thread is that they produce and distribute stellar content." 

5 Ways Ecommerce Brands Should Approach Content Marketing

Using video across the entire scope of your ecommerce content marketing plan does a lot to solidify your brand voice and values, as well as… Read More
http://www.searchenginejournal.com

What's new in Ecommerce SEO? One big change is in voice search. This means that focusing on natural language will help you when people are searching using Alexa or Siri. Mobile shopping is also skyrocketing, so make sure your checkout process on mobile devices is seamless! Don't slack on user experience either. Testomato said, "A lower bounce rate will help your rankings, so keeping people on your site by providing them with a good experience is essential. Customer retention is the name of the game." SEO is essential for Ecommerce, so stay on top of these trends to stay on top of your game!

Why Ecommerce SEO Is Changing — And How to Stay Ahead - Testomato Blog

Another good way to make sure you are optimizing your content for voice search is to put a focus on questions.It also means making it… Read More
http://blog.testomato.com

What Is Google AMP and How Will Affect Your Website’s Traffic?

More than 25 million websites feature Accelerated Mobile Pages (AMP). Initially launched by Google in February 2016, it's become an increasingly popular framework for creating fast, mobile-friendly website content. A...
Ryan HenryPresident & Founder
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Ryan HenryPresident & Founder

Here is a great list from the users and readers at Quora on the best advanced SEO tactics to use for maximum search engine rankings and visibility. Keep in mind that SEO is about helping users solve the problem or search query that they have using content then making sure your website performs well technically (loads fast and is mobile friendly). Read more for a list of specific tactics and recommendations.  

What are the advanced techniques of off-page SEO in 2018?

SEO is a procedure of techniques and strategies, used to increase the number of visitors to a website by obtaining a high-ranking placement in the… Read More
http://www.quora.com

7 Ways to Increase Your Website’s Domain Authority (DA) and Achieve Higher Search Rankings

What's your website's Domain Authority (DA)? While most webmasters are familiar with performance metrics like Alexa Traffic Rank, bounce rate and exit rate, many have never heard of DA. Invented...
Ryan HenryPresident & Founder
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Monica PiccininnoDirector of Operations

To outrank the competition, focus on producing unique, quality content. Search Engine People said, "Trying to force your way to the top of the search results is exhausting and expensive. It's easy to get hung up on strategies like link building, anchor text, and alt tags." Instead, stay current with Google's preferences and algorithms. Produce quality content so people will spend more time on your site, keep coming back, share your content, and recommend it to others. Those are great ways to get ahead without getting bogged down in the tiny details.

How To Dominate Your Niche By Using SEO Judo

Being an online entrepreneur often comes with the determination to dominate your niche. Expertise, experience, and a keen ability to research greatly contribute to this… Read More
http://www.searchenginepeople.com
Ryan HenryPresident & Founder

Redesigns are part of life when you work in Ecommerce. The internet is always changing, and you should be too if you want to keep up! When you do redesign, speaking to an SEO expert is always a good idea. Search Engine Journal said, "Redesigns can result in throwing away SEO authority and dumping search traffic. SEO should be a consideration throughout the redesign process from beginning to end." Definitely make sure your content is matching up between the old site and the new so that everything lines up! Click the link for a more in depth checklist.

Ecommerce Website Redesign: A Technical SEO Checklist

Communication between SEO professionals and developers is extremely important. SEO should be a consideration throughout the redesign process from beginning to end. Read More
http://www.searchenginejournal.com
Hannah BrennerCureditor

Do you want to start an ecommerce business? Here are a few things Entrepreneur thinks you should know first! After you decide what it is you want to sell, start with registering as an LLP and creating a business bank account. Then, pay careful attention to terms and conditions. "An e-commerce business needs to define clear ground rules for refunds, warranties with their customers for an efficient customer relationship and as a safeguard to disclaim all liability to the customers on part of the e-commerce businesses." Click the link for more technical and legal advice on getting started!

Ten Things You Need to Know to About Starting Your Own E-commerce Business

E-commerce is estimated to grow to $850 billion by 2020 in India and has been forecasted to grow the fastest in the Asia-Pacific region. A… Read More
http://www.entrepreneur.com
Hannah BrennerCureditor

The Ecommerce world is changing and evolving quickly, so here are some notable trends to keep you in the loop! First of all, if your business lends itself to Ecommerce and you have not made the jump yet, what are you waiting for? The industry is growing rapidly and more people are choosing to shop online! Make sure you do it in time for the holidays, too. "Ecommerce sales were at their highest between 4 and 5pm on Black Friday and 8 and 9pm on Cyber Monday."

Trends in Ecommerce and What They Mean for Your Business

SaleCycle recently released their report on 2017 Ecommerce statistics and it sheds an interesting light on the growth of online shopping. Here are just a… Read More
http://www.forbes.com
Monica PiccininnoDirector of Operations

Website navigation and SEO content creation can require a lot of collaboration and communication between many departments. Before you embark on this journey, create a plan for yourself to stay organize and communicate clearly. Practical Ecommerce recommends starting with the basics. They said, "Identify the SEO goals and objectives. Specify the high-level conditions that need to be met, such as ensuring that the header navigation is crawlable and indexable." Then, decide who needs to be included from each department and what role they will have. Make sure you don't stop once the plan is in place - continue to follow up on progress and accountability because consistency is key!

SEO: Driving Cross-functional Projects

Identify the SEO goals and objectives. Specify the high-level conditions that need to be met, such as ensuring that the header navigation is crawlable and… Read More
http://www.practicalecommerce.com