SEO Strategies, News & Tactics
Focusing on SEO can help you reach new potential customers, and if it is done right you will see a return on your investment. Content is key - it drives organic visibility, client engagement and over all growth. When partnered with technical SEO and off page efforts like influencers or social sharing, you will be amazed what you can accomplish over time! Search Engine Watch said, "SEO is an investment-based marketing channel. It is important to think of long-term as a period of years as opposed to months."
How to invest in your SEO for the highest ROI
Just dipping your toes into writing for SEO? Not sure where to start? Not to worry, we have resources! Joost de Valk and and Marieke van de Rakt are definitely thought leaders in this department, and Marieke put together a very comprehensive article to help! She said, "The very first step of SEO copywriting has little to do with writing - you first need to decide what you're going to write about. Which topics do you want to be found for?" Click the link, work your way through the post, and you'll be copywriting before you know it! The very first step of SEO copywriting has little to do with writing - you first need to decide who your target audience is, what problem you are solving for them and what value you will offer them in the content.
Does SEO sound boring to you? I'm here to tell you that is not the case! Writers can still be creative and have fun while optimizing content for search engine optimization! Search Engine Watch says it's important to find the right balance. " There’s no reason SEO and creativity can’t go hand in hand, provided content creators and SEO leaders are willing to work together and compromise. Writers who want to work in digital marketing must be willing to learn the basics of content optimization. SEO experts need to learn when it’s appropriate to sacrifice SEO elements for creative engagement." Technical SEO can support the content you create so that it reaches your target audience. Writers love to write - so don't make it a chore! Content is best when it's fun to read, so creativity should definitely be encouraged.
How to blend SEO and creativity for content marketing success
In ecommerce, your website is your storefront. If it doesn't look great and function well, that could definitely impact your sales. Make sure your website is optimized for ecommerce - from the navigation and content to the backlinks. Business.com said, "Backlinks that come from high domain authority sites can be extremely beneficial for your own website's ranking, but if these links are not formatted correctly or lead to irrelevant pages (such as a generic homepage), it could lead to higher bounce rates." Mobile optimization is also vital because almost a quarter of ecommerce sales now happen on a mobile device!
4 Reasons Why You Should Revamp Your E-Commerce Site
Your Google Analytics can actually help you plan inventory for your ecommerce business. Practical Ecommerce said, “Overestimating inventory needs can be costly. But underestimating can be costly, too — hurting revenue and profit. Just-in-time inventory preserves cash, reduces storage needs, and lowers the risk of loss.” Follow the link for detailed instructions on how you can use Google Analytics to analyze your website’s trends and predict patterns that will help you order inventory. Neat!
Use Google Analytics, Data Studio to Plan Inventory
Kind of surprised that this is an issue!?! When creating content the entire content post should be useful by answering a users query in depth. Tactically, from an SEO perspective, it's important that you focus your first and last paragraph on the target SEO keywords, then incorporate related and relevant keywords through out the entire post. Make sure you are thorough with great information to satisfy the users intent. This will help you build trust and ultimately authority in the mind of consumers.