SEO Tactics & Best Practice

Get the latest SEO tactics and best practices written by our team of SEO experts who also curate and share the most relevant content from other industry leading SEO professionals.
Monica PiccininnoDirector of Operations

Is page speed actually important? The short answer is YES. 

The Social Dribbler reported, "47% of consumers expect a webpage to load in 2 seconds or less and 40% of people will abandon a website that takes more than 3 seconds to load. So, if your website is too slow, it’s costing you money."

It's also important for ranking and search engine optimization. For example, if your mobile load speed is slow that could negatively impact your desktop rankings as well! 

Click the link for some great tips on how to improve your page load speed. 

20 Tips to improve your page speed for User Experience and SEO

When a user’s browser requests files from your site, that request is routed to the closest server.Your network  might look something like this : If… Read More

As Search Engine Journal said, "With hundreds of billions of webpages in Google’s index, you need to optimize your crawl budget to stay competitive."

You should be checking your website's crawl status at least every month or two. Check for errors and make sure everything is functioning properly. 

Mobile-friendliness is also really important for indexation, as well as regular content! 

Have you submitted a sitemap? This is a really important step that can definitely make a difference. 

Click the link for more great indexation ideas!

11 SEO Tips & Tricks to Improve Indexation

It could simply be a result of your site’s technical structure, thin content, or new algorithm changes, but it could also be caused by a… Read More
Monica PiccininnoDirector of Operations

Want to learn more about search engine optimization? That's great! TechBuzNews put together a list of resources for those that want to study up! First, check out The Beginner’s Guide To SEO Basics by Moz. It's an in depth guide with ten chapters that will give you a great base of knowledge. Google also has a starter guide for search engine optimization - and they know it best! Once you're through those you can check out Search Engine Land's "What is SEO?" and the Complete Beginner’s Guide to Search Engine Optimization. Our blog also has a wealth of information. Happy reading!

How to Learn SEO in 2019 – Get Good Fast, Learn SEO Basics – 9 Rapid-Fire Resources - Technology

The Guide consists of various aspects of search engine optimization like: If you are serious in digital marketing, then check out another well-researched guide on… Read More
Hannah BrennerCureditor

Have you ever heard of image optimization? With more attention turning to visual content, it can be a great tool!

Many people might just upload an image with the name it had when you downloaded it, but using keywords in those names can make a difference.

Imagekit said, "Image file name plays a significant role in image optimization for SEO so you should choose a proper keyword rich name for your image file."

Follow that up with a quality caption for an even bigger impact. Finally, make sure your image is a JPEG, PNG, or GIF and keep the file size as small as possible without losing quality. 

Image Optimization for SEO - 8 Must Know Tips | ImageKit

When Google crawls your web page, it also looks for the keywords in your image file name.For example, in above image, using “Moto G5s Plus… Read More
Hannah BrennerCureditor

Once you have put some work into optimizing your website, move on to some off-page SEO techniques. What is off-page SEO? SEO basics defined it as, "Off-page SEO can be divided into few parts like link building, social media activities, e-mail outreaching, branding, influence marketing, blogging etc." You can make an impact on your website's performance by blog commenting, guest posting, video marketing, and PDF sharing. Click the link for more off-page SEO techniques you can utilize in 2019!

Off-Page SEO Techniques to Drive Traffic in 2019 - SEO Basics

In order to rank our website or blog on search engine top page, when we do any work outside of the website, but it makes… Read More

Effective SEO: 7 Link-Building Tactics For 2019

Change is a constant factor in online marketing and search engine optimization. But no matter how intricate and refined search algorithms are and how complicated the SEO's job becomes, incoming...
Ryan HenryPresident & Founder
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Monica PiccininnoDirector of Operations

SEO is evolving to include the new ways people are searching for information. There has been a rise in tools like voice search or Google Discover - so how do you adapt your technique? Google has reported that 20% of mobile searches are by voice, so in that case it's vital to be one of the top results. A conversational writing style on your blog page can help you optimize for voice search results. Google Discover aims to get content to people before they even search for it by guessing what they will search! Practical Ecommerce recommends, "To optimize for Discover, an ecommerce company should tap into its content marketing strategy. Use evergreen informational content such as guides and how-tos, as well as fresh, high-quality content." 

SEO in 2019 Is More Than Blue Text Links | Practical Ecommerce

And search engines such as Google can process images and videos more reliably than before, allowing them to appear in search results.If the device is… Read More

Once you have the basics down you can dig a little deeper into SEO. Here are some more advanced techniques to try! First, make sure your site is optimized for mobile and that your load speed is up to par. You can also use Google's CrUX report for "field data," click the link to learn more! Definitely utilize Google's My Business for ranking and use link-less brand mentions. Also, take the time to really learn Google's new Search Console.  Finally, be creative when managing link building - try creating your own key phrase! Make 2019 your best year yet for SEO!

10 Advanced SEO Tips & Techniques You Need to Know

The beating heart of search engine optimization hasn’t changed much over the past year: you still need to: However, some of the things that have… Read More

6 Essential Strategies to Improve Your Google Search Rankings

When it comes to digital marketing, few things are as valuable as a high-ranking spot in Google's search engine results. While the specific factors and signals that go into Google's...
Ryan HenryPresident & Founder
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Monica PiccininnoDirector of Operations

What tactics should you use to rank better in Canada? Synmek said, "Every local area in Canada has their specific business directories associated with it. It is a good idea to find all of those opportunities for being listed in these directories and make sure you get listed in all of them. This can help to boost your site rankings because it helps Google to see that you are there and that you are a real business." Also, no matter where you are make sure your website is mobile friendly and that your load speed is up to par. Click the link for more great tips!

Best SEO Tactics To Rank Your Website in Canada | Synmek

Search Engine Optimization or SEO is one of the most effective forms of marketing available for small businesses today as over 97% of people start… Read More

Surprising SEO Tactics That Google Doesn’t Support

As a marketing professional or a site owner, it can be difficult to perfect your SEO strategy. The rules seem to change constantly, and there are always new algorithm updates...
Monica PiccininnoDirector of Operations
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Monica PiccininnoDirector of Operations

There are a few SEO techniques that can help tremendously when starting your business. We say it all the time, but it is incredibly important to remember that quality content comes first. "Google pays attention to such things as the relevance and quality of your content, and rewards websites that are regularly updates with quality content, above websites that aren’t." Don't try to trick the system by overloading your content with keywords - it won't work. Outsourcing to the professionals is a great idea, especially because SEO can be really time-intensive. Finally, remember to stay updated because Google is constantly changing their algorithms and standards. 

4 Basic SEO Principles That All Entepreneurs Should Keep in Mind

Content is king, focus on quality content first and foremost People often think about SEO in terms of complex tricks and procedures that will magically… Read More
Hannah BrennerCureditor

SEO is constantly changing, so if you're still using these outdated tactics it's time to revamp your strategy! Focusing on keywords over engagement is a common mistake, loading your page with keywords is no longer the best option. Torque said, "Google is making a big push toward tracking user engagement and employing that information for ranking pages." Exact match domains are also outdated, and can make your page look less trustworthy. Staying away from spam commenting or spam appearances and building your reputation as a trustworthy, legitimate website is the best SEO choice!

5 SEO Tactics That No Longer Work and That You Need to Retire

10 Voice Search SEO Tips to Boost Your Site’s Rankings & Organic Traffic

Search engines have evolved since their early days of the 1990s. No longer are users forced to type their query into a search box. Thanks to voice search, users can...
Ryan HenryPresident & Founder
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How to Outrank Your Competitors on Google and Dominate the SERPs

With Google accounting for more than 90 percent of the global search engine market, according to StatCounter, it's essential that you optimize your business's website to rank high in Google's...
Ryan HenryPresident & Founder
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7 Ways to Increase Your Website’s Domain Authority (DA) and Achieve Higher Search Rankings

What's your website's Domain Authority (DA)? While most webmasters are familiar with performance metrics like Alexa Traffic Rank, bounce rate and exit rate, many have never heard of DA. Invented...
Ryan HenryPresident & Founder
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Monica PiccininnoDirector of Operations

Focusing on SEO can help you reach new potential customers, and if it is done right you will see a return on your investment.  Content is key - it drives organic visibility, client engagement and over all growth. When partnered with technical SEO and off page efforts like influencers or social sharing, you will be amazed what you can accomplish over time! Search Engine Watch said, "SEO is an investment-based marketing channel. It is important to think of long-term as a period of years as opposed to months." 

How to invest in your SEO for the highest ROI

Every business owner’s dream is to have consistent business growth. Unfortunately, this is easier said than done. In fact, 20% of small businesses fail in… Read More
Hannah BrennerCureditor

Just dipping your toes into writing for SEO? Not sure where to start? Not to worry, we have resources! Joost de Valk and and Marieke van de Rakt are definitely thought leaders in this department, and Marieke put together a very comprehensive article to help! She said, "The very first step of SEO copywriting has little to do with writing - you first need to decide what you're going to write about. Which topics do you want to be found for?" Click the link, work your way through the post, and you'll be copywriting before you know it! The very first step of SEO copywriting has little to do with writing - you first need to decide who your target audience is, what problem you are solving for them and what value you will offer them in the content.

SEO copywriting

SEO copywriting is both a key element and a big challenge in every SEO strategy. As search engines spider web pages, the content of your… Read More
Hannah BrennerCureditor

Does SEO sound boring to you? I'm here to tell you that is not the case! Writers can still be creative and have fun while optimizing content for search engine optimization! Search Engine Watch says it's important to find the right balance. " There’s no reason SEO and creativity can’t go hand in hand, provided content creators and SEO leaders are willing to work together and compromise. Writers who want to work in digital marketing must be willing to learn the basics of content optimization. SEO experts need to learn when it’s appropriate to sacrifice SEO elements for creative engagement." Technical SEO can support the content you create so that it reaches your target audience. Writers love to write - so don't make it a chore! Content is best when it's fun to read, so creativity should definitely be encouraged.

How to blend SEO and creativity for content marketing success

The SEO kills creativity mantra isn’t uncommon among content writers. Likewise, SEO experts often voice complaints that creative writing should take a back seat to… Read More
Ryan HenryPresident & Founder

Kind of surprised that this is an issue!?! When creating content the entire content post should be useful by answering a users query in depth. Tactically, from an SEO perspective, it's important that you focus your first and last paragraph on the target SEO keywords, then incorporate related and relevant keywords through out the entire post. Make sure you are thorough with great information to satisfy the users intent. This will help you build trust and ultimately authority in the mind of consumers. 

Google: Useful Content Position On A Page Doesn't Matter

Typically, the thought belief is to have the content that is most useful and relevant to the user and thus the query at the highest… Read More