SEO Tactics & Best Practice
What tactics should you use to rank better in Canada? Synmek said, "Every local area in Canada has their specific business directories associated with it. It is a good idea to find all of those opportunities for being listed in these directories and make sure you get listed in all of them. This can help to boost your site rankings because it helps Google to see that you are there and that you are a real business." Also, no matter where you are make sure your website is mobile friendly and that your load speed is up to par. Click the link for more great tips!
Best SEO Tactics To Rank Your Website in Canada | Synmek
Surprising SEO Tactics That Google Doesn’t Support
There are a few SEO techniques that can help tremendously when starting your business. We say it all the time, but it is incredibly important to remember that quality content comes first. "Google pays attention to such things as the relevance and quality of your content, and rewards websites that are regularly updates with quality content, above websites that aren’t." Don't try to trick the system by overloading your content with keywords - it won't work. Outsourcing to the professionals is a great idea, especially because SEO can be really time-intensive. Finally, remember to stay updated because Google is constantly changing their algorithms and standards.
4 Basic SEO Principles That All Entepreneurs Should Keep in Mind
SEO is constantly changing, so if you're still using these outdated tactics it's time to revamp your strategy! Focusing on keywords over engagement is a common mistake, loading your page with keywords is no longer the best option. Torque said, "Google is making a big push toward tracking user engagement and employing that information for ranking pages." Exact match domains are also outdated, and can make your page look less trustworthy. Staying away from spam commenting or spam appearances and building your reputation as a trustworthy, legitimate website is the best SEO choice!
5 SEO Tactics That No Longer Work and That You Need to Retire
10 Voice Search SEO Tips to Boost Your Site’s Rankings & Organic Traffic
How to Outrank Your Competitors on Google and Dominate the SERPs
7 Ways to Increase Your Website’s Domain Authority (DA) and Achieve Higher Search Rankings
Focusing on SEO can help you reach new potential customers, and if it is done right you will see a return on your investment. Content is key - it drives organic visibility, client engagement and over all growth. When partnered with technical SEO and off page efforts like influencers or social sharing, you will be amazed what you can accomplish over time! Search Engine Watch said, "SEO is an investment-based marketing channel. It is important to think of long-term as a period of years as opposed to months."
How to invest in your SEO for the highest ROI
Just dipping your toes into writing for SEO? Not sure where to start? Not to worry, we have resources! Joost de Valk and and Marieke van de Rakt are definitely thought leaders in this department, and Marieke put together a very comprehensive article to help! She said, "The very first step of SEO copywriting has little to do with writing - you first need to decide what you're going to write about. Which topics do you want to be found for?" Click the link, work your way through the post, and you'll be copywriting before you know it! The very first step of SEO copywriting has little to do with writing - you first need to decide who your target audience is, what problem you are solving for them and what value you will offer them in the content.
Does SEO sound boring to you? I'm here to tell you that is not the case! Writers can still be creative and have fun while optimizing content for search engine optimization! Search Engine Watch says it's important to find the right balance. " There’s no reason SEO and creativity can’t go hand in hand, provided content creators and SEO leaders are willing to work together and compromise. Writers who want to work in digital marketing must be willing to learn the basics of content optimization. SEO experts need to learn when it’s appropriate to sacrifice SEO elements for creative engagement." Technical SEO can support the content you create so that it reaches your target audience. Writers love to write - so don't make it a chore! Content is best when it's fun to read, so creativity should definitely be encouraged.
How to blend SEO and creativity for content marketing success
Kind of surprised that this is an issue!?! When creating content the entire content post should be useful by answering a users query in depth. Tactically, from an SEO perspective, it's important that you focus your first and last paragraph on the target SEO keywords, then incorporate related and relevant keywords through out the entire post. Make sure you are thorough with great information to satisfy the users intent. This will help you build trust and ultimately authority in the mind of consumers.