Social Strategies, Best Practice & News
How do you make a great pin?
First, learn from others! The pins that show up on your feed are obviously seeing some success - what are they doing right?
Also, when you do get a successful pin learn from it! Do some digging and find out what your most successful pins have in common, then create more content like it!
You don't have to stick to a specific "brand" on your page or post a certain number of times a day, pin as much as you want! Marketing Artfully said, "Back in the day, like 2012, there was a right-ish ratio of pinning. Pinterest was more concerned with you having curated boards and sharing. But now they are more pin/subject based and want to have as many great pins available for their users as possible."
3 Ways To Make A "Perfect" Pinterest Pin | Marketing Artfully
If you want to increase engagement on your Instagram page, it's a good idea to check the statistics. Between the different types of posts, multiple images are shown to have 2.2% more engagement than single posts, but video posts perform 18.6% better than those multiple image posts. How do your caption lengths match up to other users? Marketing Profs said, "Some 31.7% of the posts analyzed had descriptions consisting of 300+ characters in length, 30% had descriptions between 150-300 characters in length, and 38.4% had descriptions under 150 characters in length."
Instagram Brand Benchmarks: Engagement, Hashtags & Emojis
Facebook is a staple in social media marketing. However, many brands should consider posting on other platforms as well! Forbes reported, that many Facebook users are being lost to Pinterest, YouTube, and Twitter. They said, "In June 2018, Facebook marked its lowest market share (63%), while Youtube noted its highest monthly market share in 2018, reaching almost 10%." So, while Facebook is still the most popular trends are changing. It's a great idea to get established on those platforms early before they become even more saturated.
Facebook Loosing Users To Pinterest, Youtube And Twitter (Market Share By Region)
Instagram recently rolled out a new format for their app. They say it was meant to be tested with a small audience and unexpectedly affected more users than they intended. In this version of the app, all posts were like the story mode where you tap to make your way through them. The Verge said, "The new horizontal layout seems only to affect the main feed — tap into a user’s individual profile, and things will appear as they always have in the usual, vertically scrolling style." This didn't last very long - which is good because many users were very upset! Based on the negative reactions it's probably safe to say that Instagram has some work to do if they ever want to implement the horizontal feed.
Instagram briefly switched to a horizontal feed and people freaked out
Instagram is changing in the age of influencers. Many influencers rely heavily on the Instagram platform, and many businesses are turning to influencer marketing. In response to this influx, Instagram is testing "creator accounts." USA Today reported, "Its goal is to give celebrities, artists and digital influencers more ways to connect with followers and business partners and analyze action on their account." While this won't affect business accounts directly, it will have an impact on influencer marketing as a whole! Have you considered using influencer marketing as advertising for your business?
Instagram reportedly testing 'creator accounts' for celebs, artists
Instagram might not seem like the best tool for B2B marketing since it reaches individual users, but with the right strategy it can be successful! Social Media Examiner said, "With only 30% of B2B companies leveraging Instagram for content marketing, there’s plenty of room to stand out and reach your audience. While Instagram isn’t a sales-driving channel for B2Bs, it can help you strengthen your brand image and awareness." Use this platform to share your expertise, become a thought leader, and grow your reputation!
B2B Instagram Content: Tips and Tools for Marketers
How do you increase engagement on a Facebook business page? Social Media Examiner has a list of 13 ways to do just that. Find ways to connect with your audience and build two-way communication. Try collecting questions for an AMA, a comment contest, or share photos your audience has taken! Openly asking for feedback is a great way to both increase engagement and learn about your audience. Social media users value transparency, so try sharing a behind-the-scenes fact or photo. The Social Media Examiner wisely said, "Sharing Facebook posts that discuss what’s happening in your audience’s world is a great way to encourage responses. This lets you join in the conversations that people are already having, so your presence becomes more like that of a friend than an entity that’s trying to sell."
13 Facebook Engagement Tactics for Your Business Page
Have you ever heard of YouTube SEO? It's not actually related to your rankings on Google. YouTube SEO is about taking steps to have your video rank higher on YouTube's website or app! Some things YouTube uses to rank videos are video views, watch time, search keyword matching to the title of the video, shorter titles with keyword-rich descriptions, keyword tags, and specific video lengths. The video length one is particularly interesting because you can choose what you want to optimize for. Moz reported, "10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views." Keep these things in mind when posting to YouTube!
YouTube SEO: Top Factors to Invest In - Whiteboard Friday
Do you want to open up an Instagram page for your business? Let's start from the beginning. This link will walk you through the steps of creating a profile and setting it up. It contains everything you need to know about notifications, uploading photos, tagging others, and using the story feature. Hubspot said, "It's a phenomenal platform for investigating what other brands are doing -- for instance, Nike uses the Instagram Stories feature to promote inspirational athlete stories you won't find anywhere else." Once you're all set up, learn more by checking out our other blog posts about growing a following and how to tailor your account for your business!
How to Use Instagram: A Beginner's Guide
Have you noticed that YouTube videos are getting longer and longer? There's a reason for that! Ad revenue! Wired reported, "As a new study from the Pew Research Center demonstrates, YouTube has been quietly shifting its recommendation system to reward lengthy videos." Possibly in response to this, longer content is being created. Makeup tutorial videos are getting longer, and there have been series-like projects with episodes that are 45 minutes. YouTube is, in some respects, evolving into an entertainment network rather than a platform for short clips.
YouTube Videos Keep Getting Longer to Drive Ad Revenue
Not sure where to start on a twitter page? The first thing to remember once you set up your profile is that Twitter is a little different than many other social platforms. Twitter revolves around interaction and if you want to succeed you need to interact with other profiles often. Sproutsocial recommends that you, "Make at least 30-40% of your Tweets replies to other people," and, "When Tweeting links, add a line of your own insight to spark conversation." Keep up with popular hashtags and find a way to relate them back to your company. If your brand has a sense of humor, Twitter is a great place to utilize that like these brands do!
The Complete Guide to Twitter Marketing
An ad for a scary movie was just pulled from YouTube - for being too terrifying! This is resulting in great marketing for the movie even though the ad was pulled. The Verge reported, "YouTube has removed an ad for The Nun, an upcoming horror film, for violating its 'violent and shocking content' policy. As reported by Polygon, the unskippable ad was so upsetting that a tweet warning users against it went viral, racking up more than 135,000 retweets." Everyone is talking about it, which was the goal in the first place! It may have been reached in a different way than planned, but it's definitely working.
YouTube just gave The Nun the best viral marketing campaign it could hope for
Pinterest is becoming a very valuable tool for ecommerce and reaching new audiences. While much of its base is still very product based, even some businesses that market services are using the tool to reach new audiences. Smart Brief said, "With a platform that more closely resembles Google than it does a social feed, Pinterest has completely changed how consumers shop online. Pair this with content longevity and advanced reporting capabilities, and it's easy to see why so many marketers are turning to Pinterest to reach today's consumers." If you aren't using Pinterest, how could it work for you? What kinds of interesting, shareable images would represent your business and your brand well?
Why brands should pin their hopes on Pinterest
In case you didn't know, Facebook is making some changes to its mobile platform and you should take note! There are new options for businesses to promote locally. Marketing Land said, "For the redesigned mobile Pages, Facebook is giving more prominence to Recommendations and including Stories that can be viewed by tapping on the business Pages profile photo." If you haven't in a while, now is the time to make sure all the information on your page is accurate such as your hours of operation. Since recommendations are being featured more, it's a good idea to stay on top of them and make sure your ratings are doing well.
Facebook adds Stories, action buttons & more to redesigned mobile Pages
Facebook was down for a few hours this week, and the internet did not know what to do with itself. Comicbook reported, "Users around the world attempted to log in today only to discover that the services weren't just being slow or finicky. They're in a full-fledged outage. So, what do you do when Facebook is down?" The answer, of course, was to head over to the social media platform that wasn't down - Twitter - and joke about it! Click the link for some funny reactions to the outage. Hopefully it won't be down too long!
Facebook Is Down but the Twitter Reactions Are Hilarious
The first thing visitors see when they click on your Instagram profile is your profile picture and your bio. Do they accurately represent your brand and the message you want to portray? Business 2 Community says, "It needs to quickly and clearly explain what you're all about so that you gain as many relevant followers as possible." Emojis are also a good idea because they draw the eye and some attention, but don't overdo it and risk looking tacky. Include important information so potential customers or clients can contact you easily or find out what time your store opens.
12 Steps to Optimize Your Instagram Profile for Business
Jayson Demers provides great insight into the harsh new realities around social marketing today. As organic reach decreases and competition increases it is getting harder for companies and brands to generate a positive ROI from their efforts. Here are 7 truths that Jayson does a great job identifying.