Blogging Strategies & Tactics
Athletes have always been marketing powerhouses. However, their place in advertising is shifting lately.
Adweek said, "Brands are no longer using such figures to simply catch the eye of their audience but instead focus their attention on finding stars that truly align with, represent and share their values."
Instead of just putting their face with products, companies are becoming deeper and more purposeful with their branding. This is a good strategy because customers are also becoming more intentional with their dollars. They want to support companies that align with their values. Working with an athlete in this way both grabs customers' attention and shows the values they want to portray.
Have you noticed this phenomenon? Does it alter your perception of brands?
Move Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies
2019 is the year you are going to rank better on Google. You can do it! Start of with some eye-catching headlines and follow them up with some longer blog posts. Optimizing for mobile is going to be really important in 2019, so make sure you've done that! Once you have optimized for mobile, start optimizing for voice search by focusing on page load time and social engagement. You can also optimize your images, "by renaming the name of the image, keep the name as your keyword or niche. As if it represents the topic. Also, set the image Alt Text for the images on your webpage or post." Here's to a great 2019!
SEO Strategy: 12 Best SEO Tips to Implement in 2019 - SEO Basics
Many content marketers focus on just the buyer's decision stage for higher conversion. However, it's a good idea to look at the buyer's entire journey instead of just one stage. The three parts of the buyer's journey are the awareness stage, the consideration stage, and the decision stage. If you only focus on the decision stage, you're missing two vital parts. Take the entire journey into account when doing your advertising and keyword research. There is value in brand authority and creating awareness!
Evolving Keyword Research to Match Your Buyer's Journey
How to Turn Your Blog’s Visitors into Devoted Fans
Looking for a new blogging strategy? Trying to reach more people and increase engagement? Check the stats. Search Engine Journal put together some statistics about blogging, and found that many bloggers aren't implementing the most successful strategies! For example they said, "Only 18% of those surveyed are publishing articles of 2000 words or more. Out of those who are publishing 2000+ word article, 42% say it drives strong results." Also, the frequency at which articles are posted is going down and few post more than once a week. However, 46% of those surveyed that post more than once a week said they see strong results. It's not always viable to post 2,000 word articles multiple times a week - that's why we think a healthy mix of short and long blog posts drive the best results.
Uncommon Blogging Tactics Are Highly Effective, New Study Shows - Search Engine Journal
Tips on Maintaining an Engaged Audience for Your Blog
Search Engine Journal said, "To see any profitable traffic and high-quality inbound leads coming in through user search, you have to strategize your content around solid SEO." To do that, brand tightly and define the area or areas your content will cover. What do you want to promote? Then, look at your audience and define keywords that will target them. After that it's time to build content and optimize! It seems simple, but it will take some time and energy. Once you see the results, however, you will know the time spent was well worth it!
5 Ways to Easily Set Up an SEO Content Strategy
When it comes to content marketing strategies, B2C businesses tend to do better than B2B. The Content Marketing Institute reported that there were three reasons for this - a lack of documented strategy, lack of consistency, bad content, trying to get by without paying for content marketing, and ignoring personal branding. We can help you work through all of these challenges with our content automation platform. B2B News Network said, "Don't reserve strategic content and social media marketing for the consumer marketing because you have every opportunity to excel as B2B. Avoid these mistakes, boost your bottom line, and gain more clients!"
Five Reasons Why B2B Companies Fail at Content and Social Media Marketing
Entrepreneur said, "To run the digital marketing race, you not only have to train but to change the way you train. By working to understand purchase cycles and how they fit into your marketing time line, you'll set your business up for success in the long run." This is the case for SEO and all digital marketing. It can take a while to see the results, but once you do you will wish you had started sooner! Don't get behind, start the process to understanding your business and finding your baseline now so you can start seeing results!
Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint
Forbes said that when many different employees throughout an organization are creating content, it can get confusing and discombobulated. They also said, "To achieve a unified content strategy, there must be a centralized content management tool used by the entire organization, and the content it stores must be structured to ensure it can be used by any type of medium." Our tool can help many different people easily post to your blog in difference categories.
The Key to Content Success: SEMrush & CMI Joint Research
If your content marketing strategy isn’t working, don’t write off content marketing completely! There are many other options to try. Neil Patel recommends keeping your blogging style conversational by using the words “you” and “I.” When you do create that quality content, share it! Social sites are a great way to increase traffic to your website and get more eyes on that great content you created. In conclusion Patel says, “Before you do any form of content marketing, make sure you are really going after an audience that will buy your products and services. Once you’ve got the targeting down, then start cranking out content, promoting it and building a community.”
Why Content Marketing Works for Me and Not You
With every task comes challenges, and content marketing is no exception. SEM Rush and The Content Marketing Institute did some research to find out what challenges content marketing professionals face. The Marketing Profs reported, “Content writers say their top challenges are finding a balance between creativity and SEO, understanding their target audiences, and meeting deadlines/time management.” That’s why at Cureight we work to streamline the process and produce quality content in less time! Time saved can be spent being creative and optimizing content!