Content Marketing: 7 Ways to Find a Fresh Angle for Well-Worn Topics
High-quality content is the lifeblood of effective content marketing, and a sustained campaign needs plenty of it. The problem is, not all business niches have an unlimited range of topics to write about.
It can quickly become difficult to come up with new material on a familiar subject. If a content creator is bored with a topic, it's unlikely that readers will be particularly inspired either.
So what can you do to add freshness to an area that others have covered comprehensively? Here are seven ideas that should spark inspiration.
Bridge to Other Topics
Few topics exist in a total vacuum. There will usually be another related but distinct field that you can use to add a fresh angle to your main subject. Can you connect the two in some way? Maybe write about the differences or similarities, or why one is more relevant than the other to a particular situation.
Reference Current Events
Is there any noteworthy news in your space? Can you reference events in a piece to provide a slightly different angle, or to show the main topic in a new light? Not only will this add a fresh dimension, but it can also help achieve greater exposure by hitching your content onto an already-popular subject.
The Seasonal Approach
You might want to approach your topic from a seasonal perspective. What's different about it in summer compared to winter? Do significant holidays have an impact that you could write about, or have there been any exciting developments since the same time last year? What's around the corner for next year?
Write a How-To
After spending so much time on your subject, it will naturally be familiar to you. However, not everything about it will be quite so apparent to other people. A how-to or starter guide is usually straightforward but provides plenty of value for people looking to educate themselves about a new topic.
Tips and Tricks
Similarly, you probably know lots of handy hints and tips which seem elementary to you but won't have occurred to less-experienced people. A compilation of these simple ideas can quickly add up to an incredibly useful resource.
Deep Dive into Detail
Instead of writing yet another broad overview of your topic, you can be helpful by taking a deep dive into a narrow part of it. A highly detailed look at the focused area may attract less interest than a more general piece, but it will help establish authority and expertise for your brand.
Take the List Route
List-based content is often overused, but it can still offer genuine benefits. For example, listicles are easy to read and can impart a lot of information in relatively few words.
However, from a content marketer's point of view, one unique advantage is that it forces you to distill a topic down to its main points. That often provides a usefully different perspective, leading to ideas for other approaches to a well-worn subject.
Content creation on a narrow topic can sometimes feel like working on a treadmill. But even the most jaded content marketer needs to find new approaches for a campaign to maintain momentum. Luckily, sometimes even small shifts of perspective can provide significant results.