Content marketing for B2B
When it comes to content marketing strategies, B2C businesses tend to do better than B2B. The Content Marketing Institute reported that there were three reasons for this - a lack of documented strategy, lack of consistency, bad content, trying to get by without paying for content marketing, and ignoring personal branding. We can help you work through all of these challenges with our content automation platform. B2B News Network said, "Don't reserve strategic content and social media marketing for the consumer marketing because you have every opportunity to excel as B2B. Avoid these mistakes, boost your bottom line, and gain more clients!"
Five Reasons Why B2B Companies Fail at Content and Social Media Marketing
In such a rapidly changing environment like the Internet, B2B companies often struggle to understand the concept of content marketing and implement it properly. For some, it's still reserved for the consumer market, so they abandon the idea.Read More