Monica Piccininno Director of Operations

Creating content for mobile

Prioritizing mobile for your website is incredibly important, and that includes content! 

Start by making sure your website is mobile friendly, then focus on the content. Titles and media descriptions are important and remember that users will be tapping instead of clicking. 

As for the content itself Blog Brandz said, "Although you need to keep it short and concise, you still have to make sure that your written content reaches 300 words so that Google’s bots can crawl your page."

Are you ready for mobile?

6 Mobile SEO Best Practices For Mobile-Friendly Websites And Mobile Content

Now that we know the effect of Google’s mobile-first update, it’s time we learned to create mobile website content perfect for any mobile platform.With Google’s mobile-first indexing not yet in place for every website yet, you definitely still have time to catch up and update your website to i

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Monica PiccininnoDirector of Operations

Blogging is a great way to work on your SEO for your ecommerce business. 

Prisync said, "Search engines love sites that are regularly updated with fresh content and new insights. Fortunately, the freshness factor is factored into the algorithms, where search engines like Google send more traffic to a site when it’s regularly updated."

Find your niche in the industry and blog about that. It's always good to be producing unique, valuable content! Also, find consistency in your posting schedule depending on how many posts you can realistically create. 

Finally, talk about your own brand on your blog sometimes, but really stick to information about your industry. By establishing yourself as an authority in your niche, the sales will come!  "It’s okay to talk about your products in some of the posts where relevant, but ultimately, you want the blog to be a phase in your buyer’s journey that leads them further down to your product pages, which is where you can try all your sales stunts."

E-Commerce Blogging: Best Practices and Mistakes to Avoid
Creating such internal links will increase the relevancy of your product pages and someone visiting your blog will benefit from the link because they are well-informed about your products before hitting the product pages, which increases your chances of making [...]
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Monica PiccininnoDirector of Operations

What to all the best blogs have in common? The Content Marketing Institute went to find out.

They said, "Despite the challenges, brands and individuals have managed to engineer considerable success through carefully planned content strategies that owe just as much to data analytics, SEO, and UX as the desire for creative expression."

Simple navigation and a unique voice seem to be two of the most important factors. Some blogs have been able to establish themselves in saturated markets by really getting to know their target audience. 

Click the link for more great tips on how you can stand out!

Here's What We Learned From 50 of the Most Popular Blogs
Remember, Google’s search engine crawlers aren’t ranking your blog posts based on style and focus of the content.If you’re running a sports blog that’s primarily about basketball but recently branched out into baseball, then Google will give less importance to [...]
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Content creation is fantastic! But it can sometimes get bogged down in the details and the process.

First, figure out how your client ticks. They have other things to worry about, so find the best way to tap into what works for them! For example, we created a tool with a simple approval process that's easy to use. 

Also, make sure you have more than one contact for your clients. Does the approval person have a receptionist? Assistant? THey may be able to help.

Finally, as Search Engine Journal said, "If nothing is working, just ask! You’d be surprised what you can learn from asking plainly why they’re not approving content."

10 Tips to Get Your Content Reviewed & Approved Faster
Identify a Point Person Content developers often benefit from a “man on the inside” – a point person at your client’s organization who can help push your drafts across the finish line.Here are some things I’ve learned upon doing that [...]
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