Monica Piccininno Director of Operations

Digging deeper into SEO

Once you've confidently mastered basic SEO techniques, it's time to work on some more advanced options. 

Optimize your landing page with long-tail keywords, at least 2,000 words of copy, and relevant headlines.

Then, make sure all crawl errors have been fixed plus DNL errors, server errors, and URL errors. 

Salman Abideen said, "Start optimizing them now and you’re likely to see improvements fairly quickly. Image optimization includes image format, size, names, and location for local SEO."

There are always things you can do to optimize your website! Get started!

10 Advanced SEO Tactics Your Practice Must Implement

Many business owners have come to the conclusion, either through looking at the effort needed to implement successful SEO campaigns or through bad experiences, that SEO success is not worth the hunt.It’s an easy mistake to make, but costly in the long run, not to work on SEO in parallel to your so

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Monica PiccininnoDirector of Operations

Looking for a quick way to catch up on the latest advanced SEO techniques? We've got you covered! A hot topic right now is how to get your content in Google's featured snippet. Try looking for keywords you already rank for and write 40-60 words formatted to fit that space. Comprehensive, long-form content is also performing well especially over 2,000 words. If you haven't optimized for mobile-first yet that should definitely be a priority. Video content on YouTube is like it's own powerful search engine and should be utilized as well. Click the link for more recent SEO tips!

SEO in 2019 - Latest, Advanced Tips about Search Engine Optimization
In fact, Google stated that community (blog comments) can help “a lot” with rankings.And last year Google said that “Comments are better on-site for engagement signals for SEO than moving to social.”
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Ryan HenryPresident & Founder

Search engine optimization can be a tricky field sometimes. You might find yourself writing a top-notch article on a trending topic only to find yourself with little views. The rules can be confusing, but some SEO secrets will help you boost your page rank.

By following a few simple rules, you can start shooting up on search engines and bringing in heavy traffic. Whether you're a blogger, entrepreneur or content market, these five SEO secrets are for you.

1. Do Your Keyword Research

Effective content marketing is all about targeting the right keywords. It's not always the most searched ones you want to go after; sometimes rewording things or shooting for less-competitive keywords can help you go further.

Start by turning to a free keyword research tool such as Google's Keyword Planner or Put in your chosen search topic and you can see a plethora of related keywords. Here's what to look for:

  • Choose keywords that will fit naturally in your content
  • Targeting keywords with less competition can launch you to No. 1 when people search for them
  • Keep a list of alternative LSI keywords to use throughout your content
  • Long-tail keywords of four words or more are often the best to target

Create a list of every keyword relevant to your blog or business. A fitness website might start with "exercise" and end up with "Cheap Exercise Equipment for the Perfect Home Workout!" Do your research regularly and find out exactly what people are Googling to finetune your content.

2. Place Your Keywords Strategically

Keyword placement is a big deal. A lot of content creators don't realize how important this is. Putting your keywords in the right place doesn't only help engage your audience more, but they also help trick the Google Algorithm into ranking you higher.

The three most important rules to remember are:

  • Include your target keyword in your blog title. Putting it at the start is often more effective.
  • Include your target keyword in the first 300 words of your article.
  • Include your primary keyword and LSI keywords in the H2 headings throughout your blog. You can change the heading sizes on WordPress and other CMS software.

There are some other fundamental rules. For instance, including your target keyword in your first paragraph can get the point across to your audience fast. You should also avoid overusing your target keyword- two or three times for a 500-word article is fine; use alternative keywords to fill in the rest.

3. Fine-tune Your Title and Meta Tags

Your title and metadata are a couple of the most critical factors for boosting your SEO ranking. 

Your title isn't just there to stuff your keyword in; it also helps to catch the attention of Google readers. Even if you're the second or third result down, you can make people click on your links over your competitors with catchy titles.

Top 5 or Top 10 lists often work well as people know the information will be broken down into easy-to-read sections for them. Some blogs use clickbait titles like "These results will SHOCK you!" Different approaches can work well, but consider what you would click if you were browsing Google.

Also, keep in mind that only the first 60 characters of your title are displayed. Get the point across in 50 to 60 words for best effect.

Altering your meta description to get people's attention in around 150 to 270 words can also help. That is what people will see under your title on Google. Finally, add some LSI keywords and relevant search terms into your meta tags to boost your chances. It's easy to do this in WordPress, but you can also do it with simple HTML tags.

4. Post Engaging Long Form Content With Images

Your articles should be at least 300 words for SEO purposes. A 500-word article can perform better. But Google's SEO algorithm seems to favor even longer content. A study on search rankings found that, on average, first page results were around 1,890 words.

Posting long-form guides can be helpful for a couple of reasons. For one, readers will be interested in getting in-depth, informative content. Especially in the form of top-lists or how-to tutorials.

Secondly, keeping people on your page for longer can increase your rankings. If a reader doesn't instantly leave your site, it makes it look more valuable to Google. Over time, this can have positive effects on your SEO.

But remember, a massive wall of text can quickly turn your audience away. Break things down with relevant sub-headings and short paragraphs.

Images will also help keep your audience engaged. Sites like and are perfect for picking up high-quality, royalty-free images for your content. You can also include colorful infographics, an SEO booster that's shown to be incredibly powerful.

5. Build Links Between Your Pages

It helps to link between your pages. Link building is a powerful SEO method that can boost your rankings for specific search terms. For instance, if you had a blog on "Best budget restaurants" and another blog linking to it with that exact keyword, it can help bump up your Google ranking. Doing this also keeps people on your website for longer, improving SEO.

Businesses should always use a call-to-action (CTA) link in their content. For instance, writing "buy our cheap herbal products" and linking cheap herbal products can help you build up your ranking for that particular term. The more blogs link to it, the better.

Outbound links can be even more helpful. You might want to start guest blogging or asking marketers to help you get link placements on other websites. Just adding your company to resources like Google My Business will also give you a jump in SEO.


SEO sometimes requires patience, but these SEO secrets will help boost your page rank. Remember to implement these rules in every blog. It's also essential to keep analytics- these will help identify what kind of content is performing well and where to improve. The Google Analytics service is entirely free and can get added to any webpage. Keep up with your content marketing and your SEO will thrive.

These 5 SEO Secrets Are Bound To Boost Your Page Rank

Search engine optimization can be a tricky field sometimes. You might find yourself writing a top-notch article on a trending topic only to find yourself with little views. The rules can be confusing, but some SEO secrets will help you [...]
Read Article
Ryan HenryPresident & Founder

Here is a great list from the users and readers at Quora on the best advanced SEO tactics to use for maximum search engine rankings and visibility. Keep in mind that SEO is about helping users solve the problem or search query that they have using content then making sure your website performs well technically (loads fast and is mobile friendly). Read more for a list of specific tactics and recommendations.  

What are the advanced techniques of off-page SEO in 2018?
SEO is a procedure of techniques and strategies, used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results of a search engine (SERP) — including Google, Bing, Yahoo, and other search [...]
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