Monica Piccininno Director of Operations

Everything You Need to Know about Ecommerce SEO

When it comes to optimizing an Ecommerce store, there is a lot to consider! Alexa has a comprehensive checklist of 40 things you should look into when optimizing your online store. First on the list is a mobile friendly, responsive site because it's very possible your site is being visited more on mobile than desktop! Also, check your page loading speed and start using Google Analytics. It's also very important that you know your target audience inside and out. "Begin to get to know your audience by creating a buyer persona that dives deep into the demographic and psychographic details of your ideal audience. Knowing these details will help you identify the keywords most likely to attract your target buyers." Click the link for the whole checklist. 

Ecommerce SEO: A 40-Point Checklist to Optimize Your Online Store - Alexa Blog

How to Check Your Site for Duplicate Content: Use Alexa’s SEO Audit Tool as a duplicate content checker to scan your website copy.How to Check Your Site for Crawler Errors: Use Alexa’s SEO Audit Tool to produce a crawler status report on your site.

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Monica PiccininnoDirector of Operations

The ecommerce industry holds so much potential to reap the benefits of search engine optimization. It's all about driving traffic to your site to make a sale. First on your list should be to work on your "EAT score" - Expertise, Authority, and Trustworthiness. Product videos and quality customer reviews can also go a long way in gaining customer trust and should be included on your site if possible. Overall they said, "If you look at all the successful ecommerce brands out there (aside from Amazon and eBay), the biggest common thread is that they produce and distribute stellar content." 

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Redesigns are part of life when you work in Ecommerce. The internet is always changing, and you should be too if you want to keep up! When you do redesign, speaking to an SEO expert is always a good idea. Search Engine Journal said, "Redesigns can result in throwing away SEO authority and dumping search traffic. SEO should be a consideration throughout the redesign process from beginning to end." Definitely make sure your content is matching up between the old site and the new so that everything lines up! Click the link for a more in depth checklist.

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