Monica Piccininno Director of Operations

Everything You Need to Know about Ecommerce SEO

When it comes to optimizing an Ecommerce store, there is a lot to consider! Alexa has a comprehensive checklist of 40 things you should look into when optimizing your online store. First on the list is a mobile friendly, responsive site because it's very possible your site is being visited more on mobile than desktop! Also, check your page loading speed and start using Google Analytics. It's also very important that you know your target audience inside and out. "Begin to get to know your audience by creating a buyer persona that dives deep into the demographic and psychographic details of your ideal audience. Knowing these details will help you identify the keywords most likely to attract your target buyers." Click the link for the whole checklist. 

Ecommerce SEO: A 40-Point Checklist to Optimize Your Online Store - Alexa Blog

How to Check Your Site for Duplicate Content: Use Alexa’s SEO Audit Tool as a duplicate content checker to scan your website copy.How to Check Your Site for Crawler Errors: Use Alexa’s SEO Audit Tool to produce a crawler status report on your site.

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Product page optimization is really important for SEO! 

Finding the balance between creative and SEO friendly can definitely be a challenge. 

First, as always, understand your target audience and do some keyword research! Include those keywords organically in your descriptions.

Pictures and videos are also really important for SEO performance and higher engagement. 

Most importantly, keep working at it! Magento said, "SEO is not simply a set-it-and-forget-it initiative. You need to continually check your eCommerce analytics to see what’s working and what isn’t. Your goal is to develop a data-supported SEO strategy which will evolve over time." 

eCommerce SEO: How to Optimize Product Pages | Magento

http://magento.com
Some eCommerce website owners make the mistake of only targeting obvious, short-tail keywords associated with their products, such as “party supplies” or “ wholesale party favors”.Using your chosen SEO keyword tool, search for an obvious term associated with your product, [...]
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For Ecommerce, potential customers finding you online is everything so SEO is extremely important. Start with an audit on a tool such as SEMrush. Next, try out some keyword research. In your research look for search volume, intent, relevance, and competition. Also, make sure you know your keyword terminology! Do you know the difference between a long-tail keyword and an LSI keyword? Then it's time to look into some optimizing - such as meta tags, meta description, headings, and images.  Finally, remember that content is always king! Keep on creating and optimizing for a site that ranks well!

10 Tips That Can Improve Ecommerce SEO

http://blog.3dcart.com
For instance, Great keyword research for your online store is an art and it need to focus on four parameters: To do keyword research, most ecommerce SEO experts rely on Google's tool, SEMrush, Ahrefs, and so on.Conversions in ecommerce depend [...]
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Monica PiccininnoDirector of Operations

The ecommerce industry holds so much potential to reap the benefits of search engine optimization. It's all about driving traffic to your site to make a sale. First on your list should be to work on your "EAT score" - Expertise, Authority, and Trustworthiness. Product videos and quality customer reviews can also go a long way in gaining customer trust and should be included on your site if possible. Overall they said, "If you look at all the successful ecommerce brands out there (aside from Amazon and eBay), the biggest common thread is that they produce and distribute stellar content." 

5 Ways Ecommerce Brands Should Approach Content Marketing

http://www.searchenginejournal.com
Using video across the entire scope of your ecommerce content marketing plan does a lot to solidify your brand voice and values, as well as gives potential buyers all the information they need.Moreover, review snippets help you stand out in [...]
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