How marketing and psychology are deeply connected
Marketing and psychology are deeply connected, and marketers can learn a lot from studies that have been conducted!
For example, Regan’s Reciprocity Experiment showed us that, "If you provide something of value to your customers or your website visitors, they will be far more likely to provide you with their business in return."
Kahneman’s Framing Experiment taught us that context is really important and Zajonc’s Mere Exposure Study proved the power of brand exposure. There's a reason those Superbowl ad slots are so expensive!
What psychology have you used in your marketing strategies?
6 Psychology Studies with Marketing Implications
In a key experiment, Tverksy and Kahneman split participants into two groups and asked them to choose between two treatments for 600 people infected with a deadly disease.The more social proof you can attach to your website and to your brand, the more new customers you will attract.Read More