Ryan Henry President & Founder

How to Make Your Blog Posts More SEO-Friendly

In the 21st century, digital marketing has now become the backbone of business growth. In this regard, your ranking in a search result on Google or Bing is often a company's primary way of being discovered by new customers. Creating and maintaining a blog is a great way to boost your rankings on these search engines. However, it is not enough to write a lot of content. Instead, you need to carefully tailor your blog so that it is more attractive to the search engines. You can optimize your blog to be more SEO-friendly in the following ways:

Write for your target audience, not for bots

Search engines use programs, or 'crawlers' to categorize websites and display them to searchers. It may seem tempting to use specific keywords that appeal to these crawlers, but often, the best way to reach the top of the search results page is to make your blog posts more human. The use of long-tail keywords, instead of short, generic ones are more likely to lead those searching for your type of content to your blog. Furthermore, keep away from overloading your blog with keywords; material with more, shallow, and generic keywords will likely get treated as spam by crawlers. 

Formatting is important

The formatting and layout of your blog is another critical consideration in driving traffic to your blog. Try to include your main keyword in the first paragraph or the first few sentences of your blog posts. You should also make sure to try and incorporate your keywords into the first 60 characters of your title - this will make it more likely to be caught by crawlers. A relevant and SEO-friendly URL for your blog is always helpful too. 

Mobile is the future and the present

The number of mobile internet users has already far surpassed the number of desktop users - and that doesn't look like changing any time soon. Because of this trend, search engines are more likely to display results which are mobile friendly or responsive than one which only works on the desktop. As such, you need to make sure that all of your text is easy to read and images are easy to read when using your blog on a mobile device. If you are still not sure whether your website is mobile friendly, Google has a handy reporting tool that can help you out: just search for "mobile-friendly test."

Utilize internal linking

Simply put, internal linking refers to links from one page to another within your website. They help aid in website navigation, guiding your site visitors to the correct content for them. If utilized correctly they can increase user experience and satisfaction. Internal links also allow you to easily organize your blog, making it easier for search engines to crawl and display search results. Search engines will always reward you for making things as easy as possible for them.

Neither blogging nor search engines are going away any time soon. As such, it is important that you take the right approach to both. By following the tips above, your business and your blog will quickly shoot up the search results lists.

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