How to Turn Your Blog’s Visitors into Devoted Fans
For many new online entrepreneurs, a blog is the first logical step in their venture. A blog--whether it's to promote your personal brand or to showcase your products--is the foundation from which your entire digital marketing strategy can blossom. But what happens when your blog fails to catch a following? What can you do?
Identify your target market or audience
Imagine a person. He or she will be the perfect consumer for whatever your blog is offering. How old are they? Where do they live? How do they spend their time on the internet? Answering these questions are important because different groups of people have vastly differing tastes and online habits.
The next question is most important. What will they enjoy about your blog? Without expensive market research, answering this will be more art than science. Try to imagine what reasons they would have to revisit your site. Are the articles funny? Do you have an interesting voice that a reader can't find elsewhere? Is your product so unique that consumers will be interested to see what you release next? If you have trouble determining what your blog's appeal is, this is a sign you might need to rework its content.
Release content regularly and on schedule
If you take a month off your blog, people will forget about you. This holds true for most forms of internet content production. Youtubers will hemorrhage fans if they take a long vacation. Podcasts might as well pack up if they can't release new content for a month. People want to know when they can get more of what they like.
Make a schedule for your content. Products should hit their release dates, and blog updates should occur regularly so your site appears alive. Give people consistency and they will reward you with repeated patronage and devotion.
Make your site "sticky"
Avoid the outbound link. Unless you're linking to your social media accounts, try to keep your blog's hyperlinks purely internal. You've likely seen this on news sites, where links throughout an article will direct you to other entries on the same site. You want to setup your links so that readers won't accidentally leave your page. Every outbound link has the potential to lose you a fan.
That being said, there are a few exceptions, such as if you have a cross-promotional deal with another blog--where you link to their site and they link to yours. If your posts require third-party references, try using endnotes--similar to how Wikipedia won't let you click out unless you scroll to very bottom of the page where they keep their sources. The key is to get the visitor to bounce around your site as much as possible, because hopefully, they'll find something that makes them want to come back.
So, give your blog the best chance to succeed. A blog that retains visitors is a successful blog, and a successful blog gives you a platform. And once you have a platform, you have the tools you need to launch your online campaigns to unimaginable--and profitable--heights.