Hannah Brenner Cureditor

How to use red in marketing

Colors have meaning. They inspire a feeling. 

Red is a very interesting color! It makes a statement, which can be great. However, it can also be connected to anger or negative emotions.

Zest said, "Recognizing the two very different sides of the emotional spectrum red can evoke, it is important to understand how to use the color effectively and ensure the emotion evoked is the emotion intended."

Try using different shades of red to fit your style. Dark red has an elegance while light red comes across softer and more feminine. 

If you're going to use bright red, own it! Try pairing it with softer colors that complement its strength. 

The Psychology of Design: The Color Red in Marketing & Branding

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