Hannah Brenner Cureditor

Instagram testing ‘creator accounts’ for Influencers

Instagram is changing in the age of influencers. Many influencers rely heavily on the Instagram platform, and many businesses are turning to influencer marketing. In response to this influx, Instagram is testing "creator accounts." USA Today reported, "Its goal is to give celebrities, artists and digital influencers more ways to connect with followers and business partners and analyze action on their account." While this won't affect business accounts directly, it will have an impact on influencer marketing as a whole! Have you considered using influencer marketing as advertising for your business?

Instagram reportedly testing 'creator accounts' for celebs, artists

The "creator account," currently being tested with some users, is expected to become available next year on the social network, according to a report published by The Hollywood Reporter on Wednesday.Creators are "an important part of our community," Ashley Yuki, an Instagram product manager who ove

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Hannah BrennerCureditor

Facebook ads have been growing and changing a lot recently, and Instagram ads are next.

Marketing Land reported, "Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded content ad format since last year that allows brands to turn posts created by influencers into ads on the platform."

This is especially relevant for ecommerce sites because of the option to sell your items on Instagram. Boosting posts on the app that link directly to products could see a lot of success!

Is this a feature you would use?

Expect more Instagram branded content ad opportunities in 2019 - Marketing Land

The company has been testing a new branded content ad format since last year that allows brands to turn posts created by influencers into ads on the platform.“We got great feedback from the brands that participated that this ad product [...]
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Hannah BrennerCureditor

How do you create engaging Instagram stories? What is the appeal? 

Surprisingly, it's not all about being perfectly polished and professional. 

Social Media Examiner said, "Stories provide a way for you to become closer with your fans and followers, especially when you’re talking to your phone or a camera right in your face. The vertical video feels real and honest in a way that a lot of other video doesn’t." 

Stories are a great way to connect to your fans in a less formal way, so embrace it! Tell your story!


Creating Instagram Stories People Love to Watch

To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood.Jesse knows that people are on Instagram only for a short time so he tries to keep his videos as [...]
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Hannah BrennerCureditor

If you want to increase engagement on your Instagram page, it's a good idea to check the statistics. Between the different types of posts, multiple images are shown to have 2.2% more engagement than single posts, but video posts perform 18.6% better than those multiple image posts. How do your caption lengths match up to other users? Marketing Profs said, "Some 31.7% of the posts analyzed had descriptions consisting of 300+ characters in length, 30% had descriptions between 150-300 characters in length, and 38.4% had descriptions under 150 characters in length."

Instagram Brand Benchmarks: Engagement, Hashtags & Emojis

Video posts garner 21.2% more engagement, on average, compared with image posts.About the research: The report was based on data from an analysis of more than 8.9 million posts made by 44,432 Instagram Business profiles between January 1 and September [...]
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