Monica Piccininno Director of Operations

Just starting your blog? Here’s what to do.

Starting a new blog from nothing can be very difficult - no doubt about it! There are so many decisions to make - what will the blog be about? What is the "voice" of the blog? What is the audience? Neil Patel recommends first choosing a big niche using Google Trends. His example was to find a niche bigger than digital marketing but smaller than nutrition. Then, expand your blog to multiple platforms! He also recommends an informal voice because, "People want to read stories. They want to be involved in a conversation, and the easiest way to do this is to use the words 'you' and 'I' within your blog posts." To summarize, create quality content for a defined audience with an informal tone. Click the link for more great advice!

If I Had to Start a Blog From Scratch, I Would…

From industry blogs to large sites like Entrepreneur and Business Insider… consider placing your best content elsewhere.But in the beginning, placing your best content on more popular blogs will help you increase your brand recognition and audience.

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Hannah BrennerCureditor

Clickbait is a buzzword in the digital marketing space - but what does it really mean? To most, it's a negative term that has come to mean tricking someone to click on your page with a misleading title. However, the Content Marketing Institute reported, “While we often view clickbait negatively because it is associated with fake news and online hucksters, if your company has a solid product that can actually help consumers, getting people to your site by hook or crook isn’t such a bad thing.” Truthfully, your headline SHOULD spark interest and curiosity and "bait" people to click on your article! Just make sure you have relevant quality content for them once they click!

Shouldn’t Every Piece of Content Be Clickbait?
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Ryan HenryPresident & Founder

In the 21st century, digital marketing has now become the backbone of business growth. In this regard, your ranking in a search result on Google or Bing is often a company's primary way of being discovered by new customers. Creating and maintaining a blog is a great way to boost your rankings on these search engines. However, it is not enough to write a lot of content. Instead, you need to carefully tailor your blog so that it is more attractive to the search engines. You can optimize your blog to be more SEO-friendly in the following ways:

Write for your target audience, not for bots

Search engines use programs, or 'crawlers' to categorize websites and display them to searchers. It may seem tempting to use specific keywords that appeal to these crawlers, but often, the best way to reach the top of the search results page is to make your blog posts more human. The use of long-tail keywords, instead of short, generic ones are more likely to lead those searching for your type of content to your blog. Furthermore, keep away from overloading your blog with keywords; material with more, shallow, and generic keywords will likely get treated as spam by crawlers. 

Formatting is important

The formatting and layout of your blog is another critical consideration in driving traffic to your blog. Try to include your main keyword in the first paragraph or the first few sentences of your blog posts. You should also make sure to try and incorporate your keywords into the first 60 characters of your title - this will make it more likely to be caught by crawlers. A relevant and SEO-friendly URL for your blog is always helpful too. 

Mobile is the future and the present

The number of mobile internet users has already far surpassed the number of desktop users - and that doesn't look like changing any time soon. Because of this trend, search engines are more likely to display results which are mobile friendly or responsive than one which only works on the desktop. As such, you need to make sure that all of your text is easy to read and images are easy to read when using your blog on a mobile device. If you are still not sure whether your website is mobile friendly, Google has a handy reporting tool that can help you out: just search for "mobile-friendly test."

Utilize internal linking

Simply put, internal linking refers to links from one page to another within your website. They help aid in website navigation, guiding your site visitors to the correct content for them. If utilized correctly they can increase user experience and satisfaction. Internal links also allow you to easily organize your blog, making it easier for search engines to crawl and display search results. Search engines will always reward you for making things as easy as possible for them.

Neither blogging nor search engines are going away any time soon. As such, it is important that you take the right approach to both. By following the tips above, your business and your blog will quickly shoot up the search results lists.

How to Make Your Blog Posts More SEO-Friendly

In the 21st century, digital marketing has now become the backbone of business growth. In this regard, your ranking in a search result on Google or Bing is often a company's primary way of being discovered by new customers. Creating [...]
Read Article
Hannah BrennerCureditor

Content is King, build it and they will come. Have you heard those sayings? There is absolutely some truth to them, but if your content isn't performing as well as you hoped it would, these could be the reasons why! Sticking to a content schedule is very important, recommends thinking about your blog the same way you would a magazine publication. Be consistent! They also said, "Don't create blog posts around keywords. Instead, create content that your ideal customer would be interested in, and then find the keywords to optimize the content."

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