Monica Piccininno Director of Operations

Just starting your blog? Here’s what to do.

Starting a new blog from nothing can be very difficult - no doubt about it! There are so many decisions to make - what will the blog be about? What is the "voice" of the blog? What is the audience? Neil Patel recommends first choosing a big niche using Google Trends. His example was to find a niche bigger than digital marketing but smaller than nutrition. Then, expand your blog to multiple platforms! He also recommends an informal voice because, "People want to read stories. They want to be involved in a conversation, and the easiest way to do this is to use the words 'you' and 'I' within your blog posts." To summarize, create quality content for a defined audience with an informal tone. Click the link for more great advice!

If I Had to Start a Blog From Scratch, I Would…

From industry blogs to large sites like Entrepreneur and Business Insider… consider placing your best content elsewhere.But in the beginning, placing your best content on more popular blogs will help you increase your brand recognition and audience.

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Monica PiccininnoDirector of Operations

What to all the best blogs have in common? The Content Marketing Institute went to find out.

They said, "Despite the challenges, brands and individuals have managed to engineer considerable success through carefully planned content strategies that owe just as much to data analytics, SEO, and UX as the desire for creative expression."

Simple navigation and a unique voice seem to be two of the most important factors. Some blogs have been able to establish themselves in saturated markets by really getting to know their target audience. 

Click the link for more great tips on how you can stand out!

Here's What We Learned From 50 of the Most Popular Blogs

http://contentmarketinginstitute.com
Remember, Google’s search engine crawlers aren’t ranking your blog posts based on style and focus of the content.If you’re running a sports blog that’s primarily about basketball but recently branched out into baseball, then Google will give less importance to [...]
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Content creation is fantastic! But it can sometimes get bogged down in the details and the process.

First, figure out how your client ticks. They have other things to worry about, so find the best way to tap into what works for them! For example, we created a tool with a simple approval process that's easy to use. 

Also, make sure you have more than one contact for your clients. Does the approval person have a receptionist? Assistant? THey may be able to help.

Finally, as Search Engine Journal said, "If nothing is working, just ask! You’d be surprised what you can learn from asking plainly why they’re not approving content."

10 Tips to Get Your Content Reviewed & Approved Faster

http://www.searchenginejournal.com
Identify a Point Person Content developers often benefit from a “man on the inside” – a point person at your client’s organization who can help push your drafts across the finish line.Here are some things I’ve learned upon doing that [...]
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Monica PiccininnoDirector of Operations

Content doesn't have to work for you just once. It can work for you again and again! Here are some ways you could re-purpose those old blog posts.

You could take statistics from them and make a new infographic if the numbers are still relevant! You could also put them together to create an ebook. The best parks of them could be used on your social media channels or the content could be used for a podcast.

If the blog inspires you, write a spin off post! It could be about one topic from the article or refer back to it about how things have changed since that blog post was written.

As Marketing Insider Group said, "One single blog post can be repurposed into a variety of different formats and uses that can help you to widen your audience, improve your brand visibility, and even boost conversions."

6 Ideas for Repurposing Blog Content | Marketing Insider Group

http://marketinginsidergroup.com
Reworking your blog posts into another format can take quite a bit of time and effort, but there’s also a way of repurposing your content that takes practically no time at all.This content will be brand new to more recent [...]
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