Looking past the “decision stage”
Many content marketers focus on just the buyer's decision stage for higher conversion. However, it's a good idea to look at the buyer's entire journey instead of just one stage. The three parts of the buyer's journey are the awareness stage, the consideration stage, and the decision stage. If you only focus on the decision stage, you're missing two vital parts. Take the entire journey into account when doing your advertising and keyword research. There is value in brand authority and creating awareness!
Evolving Keyword Research to Match Your Buyer's Journey
The basic premise is instead of having your site fragmented with lots of content across multiple sections, all hyperlinking to each other, you create one really in-depth content piece that covers a topic area broadly (and covers shorter-tail keywords with high search volume), and then supplement thiRead More