Monica Piccininno Director of Operations

Looking past the “decision stage”

Many content marketers focus on just the buyer's decision stage for higher conversion. However, it's a good idea to look at the buyer's entire journey instead of just one stage. The three parts of the buyer's journey are the awareness stage, the consideration stage, and the decision stage. If you only focus on the decision stage, you're missing two vital parts. Take the entire journey into account when doing your advertising and keyword research. There is value in brand authority and creating awareness!

Evolving Keyword Research to Match Your Buyer's Journey

The basic premise is instead of having your site fragmented with lots of content across multiple sections, all hyperlinking to each other, you create one really in-depth content piece that covers a topic area broadly (and covers shorter-tail keywords with high search volume), and then supplement thi

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Hannah BrennerCureditor

Athletes have always been marketing powerhouses. However, their place in advertising is shifting lately.

Adweek said, "Brands are no longer using such figures to simply catch the eye of their audience but instead focus their attention on finding stars that truly align with, represent and share their values."

Instead of just putting their face with products, companies are becoming deeper and more purposeful with their branding. This is a good strategy because customers are also becoming more intentional with their dollars. They want to support companies that align with their values. Working with an athlete in this way both grabs customers' attention and shows the values they want to portray. 

Have you noticed this phenomenon? Does it alter your perception of brands?

Move Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies
Lucozade Sport partnered with Joshua in 2016 and have not looked back since, with the boxer becoming an official brand ambassador and fronting their new FitWater launch as well as the ongoing “Made to Move” campaign.Just as with Joshua and [...]
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Monica PiccininnoDirector of Operations

2019 is the year you are going to rank better on Google. You can do it! Start of with some eye-catching headlines and follow them up with some longer blog posts. Optimizing for mobile is going to be really important in 2019, so make sure you've done that! Once you have optimized for mobile, start optimizing for voice search by focusing on page load time and social engagement. You can also optimize your images, "by renaming the name of the image, keep the name as your keyword or niche. As if it represents the topic. Also, set the image Alt Text for the images on your webpage or post." Here's to a great 2019!

SEO Strategy: 12 Best SEO Tips to Implement in 2019 - SEO Basics
In Google search engine result, this dwell time plays an important role.Because backlinks from authority and the relevant site tell Google that your website or blog is perfect for a specific niche.
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Ryan HenryPresident & Founder

For many new online entrepreneurs, a blog is the first logical step in their venture. A blog--whether it's to promote your personal brand or to showcase your products--is the foundation from which your entire digital marketing strategy can blossom. But what happens when your blog fails to catch a following? What can you do?

Identify your target market or audience

Imagine a person. He or she will be the perfect consumer for whatever your blog is offering. How old are they? Where do they live? How do they spend their time on the internet? Answering these questions are important because different groups of people have vastly differing tastes and online habits.

The next question is most important. What will they enjoy about your blog? Without expensive market research, answering this will be more art than science. Try to imagine what reasons they would have to revisit your site. Are the articles funny? Do you have an interesting voice that a reader can't find elsewhere? Is your product so unique that consumers will be interested to see what you release next? If you have trouble determining what your blog's appeal is, this is a sign you might need to rework its content.

Release content regularly and on schedule

If you take a month off your blog, people will forget about you. This holds true for most forms of internet content production. Youtubers will hemorrhage fans if they take a long vacation. Podcasts might as well pack up if they can't release new content for a month. People want to know when they can get more of what they like.

Make a schedule for your content. Products should hit their release dates, and blog updates should occur regularly so your site appears alive. Give people consistency and they will reward you with repeated patronage and devotion.

Make your site "sticky"

Avoid the outbound link. Unless you're linking to your social media accounts, try to keep your blog's hyperlinks purely internal. You've likely seen this on news sites, where links throughout an article will direct you to other entries on the same site. You want to setup your links so that readers won't accidentally leave your page. Every outbound link has the potential to lose you a fan.

That being said, there are a few exceptions, such as if you have a cross-promotional deal with another blog--where you link to their site and they link to yours. If your posts require third-party references, try using endnotes--similar to how Wikipedia won't let you click out unless you scroll to very bottom of the page where they keep their sources. The key is to get the visitor to bounce around your site as much as possible, because hopefully, they'll find something that makes them want to come back.

So, give your blog the best chance to succeed. A blog that retains visitors is a successful blog, and a successful blog gives you a platform. And once you have a platform, you have the tools you need to launch your online campaigns to unimaginable--and profitable--heights.

How to Turn Your Blog's Visitors into Devoted Fans

For many new online entrepreneurs, a blog is the first logical step in their venture. A blog--whether it's to promote your personal brand or to showcase your products--is the foundation from which your entire digital marketing strategy can blossom. But [...]
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