Hannah Brenner Cureditor

Psychology says offering free shipping has lasting benefits

Why market free shipping? There are psychological reasons why free shipping is a good idea and they have to do with retention. Jeff Bullas said, "Free shipping is a great incentive for acquiring new customers as well as retaining old ones. It can go a long way to encourage your customers to remain loyal to your brand. And customer retention only comes from loyalty." It has also become an expectation due to large retailers like Amazon offering free, fast shipping. If you want to play into the psychology of keeping your customers around, consider offering free shipping!

The Psychology Of Free Shipping and How It Drives Customer Retention

No wonder their customers are willing to purchase Prime memberships that offer free shipping with same-day, 2-hour, or 2-day deliveries.Free shipping along with speedy delivery can help you sustain strong relationships with your customers.

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Monica PiccininnoDirector of Operations

Sometimes, psychology is all in the numbers. Alt Creative said, "Like with color, numbers have their psychological meaning. As marketers, knowing the meaning behind a given number can go a long way to allow you to effectively market your brand." For example, the number one is often associated with first place, or it can be used for scarcity marketing. Seven is definitely the favorite number of many people and is even connected to some religions. Odd numbers are often considered masculine and even - feminine. Look around you at the numbers you see in the world - are they random or are they intentional? 

How to Harness the Psychology of Numbers in Marketing - Alt Creative

http://www.alt-creative.com
Scarcity marketing is another way you can use the number one.One of the best ways to use the number ten is in lists.
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Monica PiccininnoDirector of Operations

Gary Vaynerchuk has a message - stay optimistic! The CEO of VaynerMedia thinks the internet represents opportunity and growth. On his blog he said, "When you're addicted to optimism, kindness, and positivity, your POV changes. When you choose empathy, gratitude, and perspective, nothing can stop you. It's 100% the way to win." This is not only a great strategy for your personal life, but could be applied to the online "voice" for your business as well! Keep it positive and focus on promoting what you do best.

CHEERING FOR OPTIMISM AND THE INTERNET

http://www.garyvaynerchuk.com
Listen, If there is anything I could wish on you, more than my work ethic, or my energy, or my charisma, it would be the mindset and perspective of how good life really is. I for one, was born in [...]
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Hannah BrennerCureditor

Trust and authority are key when trying to grow a brand. Pay attention to any reviews online because consumers will consider them before making a purchase. Another good thing to look into would be cause marketing. Econtent said, "Cause marketing, in a nutshell, is a corporate responsibility to support a social movement or purpose. A study conducted by Cone/Porter Novelli found that 77% of consumers feel stronger emotional connections with purpose-driven companies over traditional ones--making this an incredibly powerful psychological marketing tactic." Finally, create an online presence that comes off more as a person than a brand. If your business was a person, what would they be like? Funny? Serious? Think about it, and explore the possibilities!

3 Psychological Levers to Strengthen Consumer Confidence with Content Marketing

http://www.econtentmag.com
Creating customer confidence is one of the biggest, undying goals of content marketing. It's no secret that consumers these days are spoiled with choices. Regardless of the products or services they need, there are hundreds - maybe thousands - of [...]
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