Monica Piccininno Director of Operations

SEO needs to adapt for voice search and Google Discover

SEO is evolving to include the new ways people are searching for information. There has been a rise in tools like voice search or Google Discover - so how do you adapt your technique? Google has reported that 20% of mobile searches are by voice, so in that case it's vital to be one of the top results. A conversational writing style on your blog page can help you optimize for voice search results. Google Discover aims to get content to people before they even search for it by guessing what they will search! Practical Ecommerce recommends, "To optimize for Discover, an ecommerce company should tap into its content marketing strategy. Use evergreen informational content such as guides and how-tos, as well as fresh, high-quality content." 

SEO in 2019 Is More Than Blue Text Links | Practical Ecommerce

And search engines such as Google can process images and videos more reliably than before, allowing them to appear in search results.If the device is a smartphone, tablet, or computer, a voice search on Google will still yield a results page, even though the answer may still be spoken.

Read More
Related Articles
Monica PiccininnoDirector of Operations

When doing keyword research, think about your overall goal. What would people be searching that are the most likely to pay for your product or services? That's where to start.

Neil Patel said, "Spend a little bit of time doing keyword research and competitive analysis because you don’t waste a year climbing to the top of Google only to find that the term you went after doesn’t drive any sales."

Additionally, if you are interested in sales internationally look for countries that have the most opportunity for revenue in your field, not just a lot of traffic. 

How to Find the Right Keywords to Rank #1 on Google For
Keywords like affiliate marketing, SEO analyzer, SEO checker, and statistical significance calculator are all terms that won’t drive me any revenue.Ubersuggest will show how many people search for that keyword within a particular region as well as the SEO difficulty [...]
Read Article
Monica PiccininnoDirector of Operations

It's alright if you don't have time to become an SEO expert, here are some quick tips for beginners!

First, have you been editing your slug? Shortening and removing words can really help your posts perform. 

Also, don't just leave your content on your blog! Share it out however works best for your business - social media, email. etc. Draw people in so they can explore even more of your content! You can even share old posts between new ones to keep the content flowing. 

Finally, think of a key phrase that encompasses what you're trying to do. Include it throughout your website to establish your value and your mission!


Basic SEO tips for your blog, whether you are self hosted or not
For this post I have chosen basic SEO tips as my key phrase.I update my blog several times a week but I still share older posts in-between.
Read Article
Monica PiccininnoDirector of Operations

Is page speed actually important? The short answer is YES. 

The Social Dribbler reported, "47% of consumers expect a webpage to load in 2 seconds or less and 40% of people will abandon a website that takes more than 3 seconds to load. So, if your website is too slow, it’s costing you money."

It's also important for ranking and search engine optimization. For example, if your mobile load speed is slow that could negatively impact your desktop rankings as well! 

Click the link for some great tips on how to improve your page load speed. 

20 Tips to improve your page speed for User Experience and SEO
When a user’s browser requests files from your site, that request is routed to the closest server.Your network  might look something like this : If a user from South Africa visits your site, thir browser could download files from a [...]
Read Article