Monica Piccininno Director of Operations

Steps to defining your content strategy

Search Engine Journal said, "To see any profitable traffic and high-quality inbound leads coming in through user search, you have to strategize your content around solid SEO." To do that, brand tightly and define the area or areas your content will cover. What do you want to promote? Then, look at your audience and define keywords that will target them. After that it's time to build content and optimize! It seems simple, but it will take some time and energy. Once you see the results, however, you will know the time spent was well worth it!

5 Ways to Easily Set Up an SEO Content Strategy

Are you creating content in a vacuum?

Are you throwing out random blogs, topics, and keywords, hoping they'll stick - without doing any research or strategizing?

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Hannah BrennerCureditor

Athletes have always been marketing powerhouses. However, their place in advertising is shifting lately.

Adweek said, "Brands are no longer using such figures to simply catch the eye of their audience but instead focus their attention on finding stars that truly align with, represent and share their values."

Instead of just putting their face with products, companies are becoming deeper and more purposeful with their branding. This is a good strategy because customers are also becoming more intentional with their dollars. They want to support companies that align with their values. Working with an athlete in this way both grabs customers' attention and shows the values they want to portray. 

Have you noticed this phenomenon? Does it alter your perception of brands?

Move Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies

http://www.adweek.com
Lucozade Sport partnered with Joshua in 2016 and have not looked back since, with the boxer becoming an official brand ambassador and fronting their new FitWater launch as well as the ongoing “Made to Move” campaign.Just as with Joshua and [...]
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Monica PiccininnoDirector of Operations

2019 is the year you are going to rank better on Google. You can do it! Start of with some eye-catching headlines and follow them up with some longer blog posts. Optimizing for mobile is going to be really important in 2019, so make sure you've done that! Once you have optimized for mobile, start optimizing for voice search by focusing on page load time and social engagement. You can also optimize your images, "by renaming the name of the image, keep the name as your keyword or niche. As if it represents the topic. Also, set the image Alt Text for the images on your webpage or post." Here's to a great 2019!

SEO Strategy: 12 Best SEO Tips to Implement in 2019 - SEO Basics

http://www.seobasics.net
In Google search engine result, this dwell time plays an important role.Because backlinks from authority and the relevant site tell Google that your website or blog is perfect for a specific niche.
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Monica PiccininnoDirector of Operations

Many content marketers focus on just the buyer's decision stage for higher conversion. However, it's a good idea to look at the buyer's entire journey instead of just one stage. The three parts of the buyer's journey are the awareness stage, the consideration stage, and the decision stage. If you only focus on the decision stage, you're missing two vital parts. Take the entire journey into account when doing your advertising and keyword research. There is value in brand authority and creating awareness!

Evolving Keyword Research to Match Your Buyer's Journey

http://moz.com
The basic premise is instead of having your site fragmented with lots of content across multiple sections, all hyperlinking to each other, you create one really in-depth content piece that covers a topic area broadly (and covers shorter-tail keywords with [...]
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