The foundation for setting yourself apart
Where do you start in creating a brand? What's your purpose, your draw? Forbes says four vital parts of the foundation are establishing trust, developing empathy, gathering information on the prospect, and positioning the product being marketed as a solution. Remember, your business is solving a problem and you need to let potential customers or clients know that. Forbes says you should really focus on setting yourself apart. They said, "This perspective on strategy drives to the heart of the matter for marketers and brand managers. It captures the inescapable need for differentiation."
A Health Checkup For Brand Strategy
Detractors scoff at brand strategy as too slow, too restrictive, and inherently disconnected from the rough and tumble, real world, real time ways of today’s restive consumers.The Role Of Strategy
“Strategy is the creation of a unique and valuable position, involving a different set of activRead More