Ryan Henry President & Founder

These 5 SEO Secrets Are Bound To Boost Your Page Rank

Search engine optimization can be a tricky field sometimes. You might find yourself writing a top-notch article on a trending topic only to find yourself with little views. The rules can be confusing, but some SEO secrets will help you boost your page rank.

By following a few simple rules, you can start shooting up on search engines and bringing in heavy traffic. Whether you're a blogger, entrepreneur or content market, these five SEO secrets are for you.

1. Do Your Keyword Research

Effective content marketing is all about targeting the right keywords. It's not always the most searched ones you want to go after; sometimes rewording things or shooting for less-competitive keywords can help you go further.

Start by turning to a free keyword research tool such as Google's Keyword Planner or LSIKeywords.com. Put in your chosen search topic and you can see a plethora of related keywords. Here's what to look for:

  • Choose keywords that will fit naturally in your content
  • Targeting keywords with less competition can launch you to No. 1 when people search for them
  • Keep a list of alternative LSI keywords to use throughout your content
  • Long-tail keywords of four words or more are often the best to target

Create a list of every keyword relevant to your blog or business. A fitness website might start with "exercise" and end up with "Cheap Exercise Equipment for the Perfect Home Workout!" Do your research regularly and find out exactly what people are Googling to finetune your content.

2. Place Your Keywords Strategically

Keyword placement is a big deal. A lot of content creators don't realize how important this is. Putting your keywords in the right place doesn't only help engage your audience more, but they also help trick the Google Algorithm into ranking you higher.

The three most important rules to remember are:

  • Include your target keyword in your blog title. Putting it at the start is often more effective.
  • Include your target keyword in the first 300 words of your article.
  • Include your primary keyword and LSI keywords in the H2 headings throughout your blog. You can change the heading sizes on WordPress and other CMS software.

There are some other fundamental rules. For instance, including your target keyword in your first paragraph can get the point across to your audience fast. You should also avoid overusing your target keyword- two or three times for a 500-word article is fine; use alternative keywords to fill in the rest.

3. Fine-tune Your Title and Meta Tags

Your title and metadata are a couple of the most critical factors for boosting your SEO ranking. 

Your title isn't just there to stuff your keyword in; it also helps to catch the attention of Google readers. Even if you're the second or third result down, you can make people click on your links over your competitors with catchy titles.

Top 5 or Top 10 lists often work well as people know the information will be broken down into easy-to-read sections for them. Some blogs use clickbait titles like "These results will SHOCK you!" Different approaches can work well, but consider what you would click if you were browsing Google.

Also, keep in mind that only the first 60 characters of your title are displayed. Get the point across in 50 to 60 words for best effect.

Altering your meta description to get people's attention in around 150 to 270 words can also help. That is what people will see under your title on Google. Finally, add some LSI keywords and relevant search terms into your meta tags to boost your chances. It's easy to do this in WordPress, but you can also do it with simple HTML tags.

4. Post Engaging Long Form Content With Images

Your articles should be at least 300 words for SEO purposes. A 500-word article can perform better. But Google's SEO algorithm seems to favor even longer content. A study on search rankings found that, on average, first page results were around 1,890 words.

Posting long-form guides can be helpful for a couple of reasons. For one, readers will be interested in getting in-depth, informative content. Especially in the form of top-lists or how-to tutorials.

Secondly, keeping people on your page for longer can increase your rankings. If a reader doesn't instantly leave your site, it makes it look more valuable to Google. Over time, this can have positive effects on your SEO.

But remember, a massive wall of text can quickly turn your audience away. Break things down with relevant sub-headings and short paragraphs.

Images will also help keep your audience engaged. Sites like Pexels.com and Pixabay.com are perfect for picking up high-quality, royalty-free images for your content. You can also include colorful infographics, an SEO booster that's shown to be incredibly powerful.

5. Build Links Between Your Pages

It helps to link between your pages. Link building is a powerful SEO method that can boost your rankings for specific search terms. For instance, if you had a blog on "Best budget restaurants" and another blog linking to it with that exact keyword, it can help bump up your Google ranking. Doing this also keeps people on your website for longer, improving SEO.

Businesses should always use a call-to-action (CTA) link in their content. For instance, writing "buy our cheap herbal products" and linking cheap herbal products can help you build up your ranking for that particular term. The more blogs link to it, the better.

Outbound links can be even more helpful. You might want to start guest blogging or asking marketers to help you get link placements on other websites. Just adding your company to resources like Google My Business will also give you a jump in SEO.

Conclusion

SEO sometimes requires patience, but these SEO secrets will help boost your page rank. Remember to implement these rules in every blog. It's also essential to keep analytics- these will help identify what kind of content is performing well and where to improve. The Google Analytics service is entirely free and can get added to any webpage. Keep up with your content marketing and your SEO will thrive.

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Ryan HenryPresident & Founder
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