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Try these uncommon blogging strategies
Looking for a new blogging strategy? Trying to reach more people and increase engagement? Check the stats. Search Engine Journal put together some statistics about blogging, and found that many bloggers aren't implementing the most successful strategies! For example they said, "Only 18% of those surveyed are publishing articles of 2000 words or more. Out of those who are publishing 2000+ word article, 42% say it drives strong results." Also, the frequency at which articles are posted is going down and few post more than once a week. However, 46% of those surveyed that post more than once a week said they see strong results. It's not always viable to post 2,000 word articles multiple times a week - that's why we think a healthy mix of short and long blog posts drive the best results.
Uncommon Blogging Tactics Are Highly Effective, New Study Shows - Search Engine Journal
On average, the length of the typical blog post is 1,151 words
Publish Articles More Than Once Per Week
Just 21% of bloggers in the survey are publishing articles more than once weekly.Bloggers who conduct original research are 2.9x more likely to report “strong results” compared to those who
For many new online entrepreneurs, a blog is the first logical step in their venture. A blog--whether it's to promote your personal brand or to showcase your products--is the foundation from which your entire digital marketing strategy can blossom. But what happens when your blog fails to catch a following? What can you do?
Identify your target market or audience
Imagine a person. He or she will be the perfect consumer for whatever your blog is offering. How old are they? Where do they live? How do they spend their time on the internet? Answering these questions are important because different groups of people have vastly differing tastes and online habits.
The next question is most important. What will they enjoy about your blog? Without expensive market research, answering this will be more art than science. Try to imagine what reasons they would have to revisit your site. Are the articles funny? Do you have an interesting voice that a reader can't find elsewhere? Is your product so unique that consumers will be interested to see what you release next? If you have trouble determining what your blog's appeal is, this is a sign you might need to rework its content.
Release content regularly and on schedule
If you take a month off your blog, people will forget about you. This holds true for most forms of internet content production. Youtubers will hemorrhage fans if they take a long vacation. Podcasts might as well pack up if they can't release new content for a month. People want to know when they can get more of what they like.
Make a schedule for your content. Products should hit their release dates, and blog updates should occur regularly so your site appears alive. Give people consistency and they will reward you with repeated patronage and devotion.
Make your site "sticky"
Avoid the outbound link. Unless you're linking to your social media accounts, try to keep your blog's hyperlinks purely internal. You've likely seen this on news sites, where links throughout an article will direct you to other entries on the same site. You want to setup your links so that readers won't accidentally leave your page. Every outbound link has the potential to lose you a fan.
That being said, there are a few exceptions, such as if you have a cross-promotional deal with another blog--where you link to their site and they link to yours. If your posts require third-party references, try using endnotes--similar to how Wikipedia won't let you click out unless you scroll to very bottom of the page where they keep their sources. The key is to get the visitor to bounce around your site as much as possible, because hopefully, they'll find something that makes them want to come back.
So, give your blog the best chance to succeed. A blog that retains visitors is a successful blog, and a successful blog gives you a platform. And once you have a platform, you have the tools you need to launch your online campaigns to unimaginable--and profitable--heights.
How to Turn Your Blog's Visitors into Devoted Fans
One of the essential components of website marketing is blog writing. A great blog is built on a solid foundation of consistent, engaging, and relevant content. These are major factors in maintaining a blog with a good stream of traffic and low bounce rate. So how do you accomplish this? Here are tips to consider in building a blog that can capture and maintain a long-lasting audience.
Recognize and Identify Your Audience
A major step in building out your blog following is to understand your audience and what content interests them. There are a lot of bloggers and content developers who easily ignore the elements necessary to identify their best audience. To narrow your audience, identify certain characteristics that stand out, including what they like to read, how they engage with the content, and how they follow-up with them.
Once you have understood the content needs of your audience, you can organize your blog to deliver this content in the most convenient manner to them. Your email list is a good way to start. You can schedule content that is appropriate for certain groups of your subscriber list, especially those that have a preference for specific types of content. You can further segment your customer list by sending out a survey. This can cover questions such as their age, favorite media, favorite social networks, favorite sports, etc.
Give Your Content a Good Presentation
A good response to your blog also means it has a good presentation and visual elements. While it is true that looks do not always tell the story of how good the content of a blog is, but attracting the notice of a potential reader in the first place means you should pay attention to presentation. Having a clear pattern of posting with consistent organization and styling can do a lot to improve the appearance of your blog - and your readers will appreciate this too. To keep an organized blog, pay attention to several elements and keep them consistent. These include your font, typeface, link appearance, color scheme, picture frames, captions, dividers, and icons. Keeping these elements oriented around a central theme can help your blog look more consistent and easier to read.
Break Up the Text as Appropriate
Most visitors have short attention spans, and these can quickly be used up if your blog looks like a jumble of letters and words. An engaging blog is not only informative and descriptive, but also organized through good text distribution. This means delivering your information in short pieces that are easily readable and discernible by viewers. Website plugins such as Yoast SEO can help you determine how great your content reads. If your blog platform can allow it, you can also use a mix of colors to outline different headings and sections within the content.
Provide a Fast Loading Experience
Most blogs are built on a web hosting platform or other similar types of software. An important fact to consider is that many internet users expect everything delivered to them fast and without delays. This is why making your blog easy and fast to load is important for maintaining your reader base. If your website is slow, consider ways to reduce the load time. You can minimize the size of your images, install a cache-clearing plugin, or host the website on a faster server.
Making your blog rich with good content is one thing, but building an audience for it requires a different set of skills. The best online marketing practices and trends of today are especially significant for sustaining a strong audience for your blog. By creating an engaging visual experience, identifying your best audience, and making it as easily accessible as possible, your blog can flourish. Consider adding these tips into your blog marketing strategy for your business to truly benefit from it.
Tips on Maintaining an Engaged Audience for Your Blog
Search Engine Journal said, "To see any profitable traffic and high-quality inbound leads coming in through user search, you have to strategize your content around solid SEO." To do that, brand tightly and define the area or areas your content will cover. What do you want to promote? Then, look at your audience and define keywords that will target them. After that it's time to build content and optimize! It seems simple, but it will take some time and energy. Once you see the results, however, you will know the time spent was well worth it!