Utilizing Google Analytics
When trying to connect with your customers, your value proposition should line up with what your customers respond to. You can actually use Google Analytics to help you fine tune that. Practical Ecommerce said, "Data from Google Analytics can be enlightening. It may confirm that the company’s customers align with the value proposition, but it may also identify reasons to adjust strategy." Look up your target demographics and measure how your value prop lines up. Click the link for more detailed information on how to use these analytics to your advantage and learn from them!
Use Google Analytics to Fine-tune Your Value Proposition
Niche ecommerce companies should focus on their value proposition. Fellow contributor Pamela Hazelton provides excellent advice on the subject in Value Propositions Increase Interest and Sales. I will add one point to her article: The value proposition should address a sustainable competitive advantRead More