What does clickbait even mean?
Clickbait is a buzzword in the digital marketing space - but what does it really mean? To most, it's a negative term that has come to mean tricking someone to click on your page with a misleading title. However, the Content Marketing Institute reported, “While we often view clickbait negatively because it is associated with fake news and online hucksters, if your company has a solid product that can actually help consumers, getting people to your site by hook or crook isn’t such a bad thing.” Truthfully, your headline SHOULD spark interest and curiosity and "bait" people to click on your article! Just make sure you have relevant quality content for them once they click!
Shouldn’t Every Piece of Content Be Clickbait?
David Ambrogio, SEO and content strategist at Online Optimism, offers a definition that touches on what the word clickbait connotes for many people – “any content with sensationalist headlines used to encourage clicks or drive ad revenue.”This one, 7 Stories to Prove Michael Jordon was NOT HumRead More