What is a “sticky” idea and how does it relate to viral videos?
A pair of brothers think they found the best formula for making viral content. The Heath brothers say there are six factors to making a content what they call "sticky."
To be sticky the content has to be simple, unexpected, concrete, credible, emotional, and story-driven. Hubspot said, "They compete against an endless supply of videos all screaming for attention, but they can slice through the clutter, resonate emotionally with viewers, and are actually considered valuable pieces of content."
Click the link to see some videos of this technique in action!
The Psychology Behind Viral Marketing Videos
Despite an airtime of almost five minutes and an onslaught of gags and jokes, NERD Skincare stays laser-focused on a single, straightforward message throughout the entire video: the idea that their treatment arms your body’s good bacteria to kill off your body’s acne bacteria.By including cleverRead More